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Impact by the numbers
48%
Growth in qualified consultation bookings
22%
Increase in brand search volume
39%
Revenue growth attributed to Google Ads
The winning formula
The challenge
Homeowners usually take 30–90 days to commit to window replacements.
To capture prospects earlier and cultivate demand, Brennan Enterprises used Google AI to shift from rational selling to emotional storytelling.
The approach
Using Performance Max, the team built modular asset groups rooted in homeowner motivations, allowing the algorithm to dynamically personalize and assemble creative based on predictive intent and lifecycle stage.
Demand Gen and YouTube campaigns captured early researchers with long- and short-form content, sequencing messaging across Gmail and Discover based on engagement signals. Responsive display ads adapted messaging in real time, informed by CRM audience signals.
The results
The shift to personalized creative drove a 31% lift in conversion rate and a 24% lower CPA. Engagement soared, with YouTube view-through rates rising 42%.
Most importantly, qualified bookings grew 48% and attributed revenue jumped 39%, while a 22% rise in brand search signaled stronger market preference.
By empowering AI to match messages and timing to each homeowner, Brennan Enterprises turned personalization into impactful performance.
