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Impact by the numbers
122%
Increase in revenue from new customer acquisition
35%
Increase in total revenue by leveraging the right data and Google AI
78%
Increase in new customer count
The winning formula
The challenge
As a leading provider of electrical estimating software, Vision InfoSoft was generating a high volume of leads, but had no way to distinguish high-quality leads from the noise.
The approach
Arbutus Digital addressed this issue by incorporating its CRM data into Google’s AI tools, establishing the groundwork for a highly sophisticated campaign environment. Conversion points were established for every critical stage and unified into a custom goal, allowing the bidding strategies to learn faster and smarter.
This clean, reliable data allowed Vision InfoSoft to use Maximize Conversion Value bidding strategies for optimized targeting and upload Customer Match lists to reach untapped audiences.
These advanced features laid the groundwork for new AI Max for Search and new-customer-only targeting within Performance Max.
The results
This bold strategy led to a total revenue surge of 35% and grew total customer count by 16%. Most critically, new customer revenue climbed by 122% and new customer count rose by 78%.
Vision InfoSoft used Google’s AI-driven tools to turn what was a cost center into a profit engine.
