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The 2025 Google Ads Impact Awards

The Google Ads Impact Awards celebrate the marketers and agencies who are setting new benchmarks for excellence with Google Ads, harnessing AI to drive meaningful results and shaping the future of marketing.

Meet the Winners

We are excited to present the 2025 Google Ads Impact Awards winners from the United States and Canada, celebrating their innovative use of AI to achieve outstanding marketing results.
  • AI EXCELLENCE - INDIVIDUAL
    Brandon Peña, 787 Coffee
    Drove unprecedented traffic and sales with visionary use of AI, from generating insights to creative storytelling, AI driven personalization, video ad optimization and more
  • AI EXCELLENCE - AGENCY
    EssenceMediacom & Choreograph
    Pioneered a bold, innovative approach to Programmatic Media, redefining advertising effectiveness to enable Indeed’s sustainability goals by reducing programmatic campaigns’ expected carbon emissions by 19%
  • AI EXCELLENCE - BREAKTHROUGH AGENCY
    SearchKings
    Exemplified best-in-class agency-client partnership, leveraging AI to drive a 184% increase in qualified leads with twice the efficiency
  • CREATIVE IMPACT - INDIVIDUAL
    Luke Hubbard, adMixt
    Best-in-class full-funnel AI-powered ads strategy helped Mizzen + Main stand out and increase month-over-month revenue by a record 97% during March Madness
  • Creative Impact - Agency
    MissionOne Media Powered By Adlucent
    Harnessed Google AI to unlock deep analytical insights from creative assets, fueling an innovative strategy that drove exceptional performance for James Avery
  • DATA INNOVATION - INDIVIDUAL
    Meghan Parsons, Ignite Visibility
    Revolutionized a data-first approach to optimize media mix and bidding strategy to drive 17% YoY revenue surge during Cyber weekend
  • DATA INNOVATION - AGENCY
    iProspect
    Cutting edge use of predictive audiences to craft an integrated data framework, scaling operations and elevating Anthropologie’s conversion rates, engagement and success
  • MEDIA ACHIEVEMENT - INDIVIDUAL
    Shad Jafari, Mejuri
    Industry leading use of AI across Google and YouTube drove record growth during Black Friday period, with conversion volume up 42% with a 35% ROAS increase
  • MEDIA ACHIEVEMENT - AGENCY
    Spark Foundry
    Pioneered an AI-driven automation strategy that captured surging demand from fliers and unlocked a new era of highly valuable bookings

Thank you to our 2025 judges

Agency
Individual Awards

Kevin Freemore

SVP Media, Tech and Data, 4As

Michael Donnelly

EVP – AI, MarTech, and Marketing Futures, ANA

Tricia White

Director, Global Client and Agency Solutions, Google

Alicia Carey

Managing Director, Agency, Google Customer Solutions

Mike Holtgrewe

Mike Holtgrewe

Director, Agency Partnerships, Google

Cintia Gabilan

SVP, Centers of Excellence and Industry Initiatives, IAB

Michael Donnelly

EVP – AI, MarTech, and Marketing Futures, ANA

Anders Mortensen

Managing Director, US Lead Generation, Google

Lucie Volmer

Industry Director, Landmark Vertical, Google

Brett Goffin

Managing Director, App Developer Sales, Americas, Google