YouTube Works Awards

Celebrating best-in-class advertising campaigns on YouTube.
Select a country to view locale specific award and submission details.

What are the YouTube Works Awards?

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing, and everything in between, YouTube has seen how incredible video content can drive equally powerful results.

The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creative on YouTube in the past year.

Winners join an esteemed shortlist of trophy bearers that help shape the future of creative effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.

In partnership with

Contest begins

June 18, 2026
Submissions end

August 7, 2026
Winners announced

October 29, 2026

2026

Award categories

Explore the different categories in this year’s YouTube Works Awards.

Best Collaboration: Brand & Creator:

Celebrating the campaign that best demonstrates the strategic and creative collaboration between the Brand & YouTube Creator.

Eligibility: Usage of YouTube Ads Products (any of the below):

Partnership Ads
Use of any Ad Format to drive reach & engagement beyond organic content

Best Use of Big Screen:

Celebrating the campaign that masterfully used YouTube’s CTV inventories to capture audience’s attention on the largest screen in the living room, leaving a lasting impression and building meaningful brand engagement.

Eligibility: Usage of YouTube Ads Products (any of the below):

Any Auction Format with strategic focus on maximising TV Screen exposure
Video Reach Campaign
Video View Campaign
Demand Gen Campaign
Partnership Ads
YouTube Audio Ads
YouTube Masthead
CTV 30s/60s Non Skip Ads
CTV Pause Ads
DV360 3P CTV
TV Plus Line-up
Google TV Masthead
100% SOV Creator Takeover
YouTube Select Line-up
YouTube Select Shorts Line-up

Best in Action:

Celebrating the campaign that best leverages YouTube to drive customers to shift consideration or take action in decision-making moments.

Eligibility:
Usage of YouTube Ads Products (any of the below):

Demand Gen Campaign

Best Digital Transformer:

Celebrating the pioneering Hong Kong domestic campaign that dared to transform from traditional media to digital, and proved the effectiveness of digital-first thinking.

Eligibility:

Usage of YouTube Ads Products
Brand & campaign requirement

Brand level with 30% YoY increase in YouTube Investment with minimum annual HKD1M YouTube media budget
Local YouTube campaign targeting Hong Kong domestic market

Best Use of AI for Creative:

Celebrating the best innovative use of AI in creative development. Entries should demonstrate how AI is able to hyper-personalize assets at scale, foster novel audience interactions, or realize the creative visions in ways unattainable through conventional methods.

Eligibility:
Usage of any AI tools in creative development (Entrants should provide visual examples of the AI tool being used i.e. screenshots in their submission)

Agency of the Year

Creative Agency of the Year & Media Agency of the Year:

Celebrating the media and creative agencies whose winning campaigns at the 2026 YouTube Ads Awards have played a vital role in their clients’ success.

Agency earns point(s) if their tagged submissions are placed as:

Finalist: +10 points/submission
Winner: +20 points/submission
Grand Prix: on top of the winner points, will be granted extra +10 points

The 2026 Jury Panels

Round 1 Judges

Grand Judges

Adrian Lee

Chief Client & Operating Officer,
WPP Media
Amritha Gopinath

Regional Digital Marketing Lead,
Hill’s Pet Nutrition
Anne Leung

Marketing Director, Brand,
Hong Kong Tourism Board
Carol Yeung

President and General Manager,
Omnicom Public Relations
Cecilia Lai

Deputy Senior Marketing Manager,
Promise Finance
Deep Yim

Head of Corporate Marketing & Business Improvement Lead,
Nestle
Doris Kuok

Managing Partner,
OMG
Elvis Yan

Chief Marketing Officer,
United Asia Finance
Eric Chan

Head of Growth & Digital Marketing,
Standard Chartered Bank
Franklin Law

Head of Marketing,
Ocean Park
Irene Man

Marketing Director, Food, Hong Kong & Macau,
Wellcome
Jason Wong

General Manager,
Omnicom Media
Johnny Ng

Vice President,
WPP Media
Karen Woo

General Manager,
MTR
Kathy Chung

Director,
Performance Marketing,
World of Hyatt
Kevin Lin

Global Brand Advertisement Lead,
Moomoo
Kiko Wong

Associate Marketing Director,
Lee Kum Kee
Mercer Ng

Director,
Brand & Marketing,
Zero Finance
Miffy Lee

Associate Director,
Digital Paid Media,
Manulife
Ming Jai

YouTube Creator,
mingjai14
Piera Chan

Head of Marketing,
KFC
Rudi Leung

Founder,
Hungry Digital
Tammii Pang

Managing Director,
Publicis Groupe
Terence Wan

Brand Director,
Procter & Gamble
Tim Chan

Corporate PR and Marketing Lead,
GenieBiome
Tony Fu

Marketing Director,
Vita Green
Torres Pit

YouTube Creator,
Torres Pit托哥
Vivian Chan

Associate Marketing Director,
Pernod Ricard
Wai Chung Au

Managing Director,
Dentsu
William Liu

Branding and Marketing Director,
Dennis Lam & Partners Eye Center
(C-MER and CKJ Medical Group)

Alex He

Senior Director,
Head of Digital Marketing Transformation,
FWD Insurance
Gabriel Kung

CCO - Chief Commercial Officer,
Bowtie Life Insurance
Hedi Wen

Head of Branding & PR,
Moomoo
Ivan Choi

Chief Customer and Marketing Officer,
Prudential
Kenny Sham

Global Events Head & General Manager,
Hong Kong & Macau,
Klook
Mei Mei Song

Chief Transformation Officer,
Plaza Premium Group
Tat Lee

Chief Executive,
WeLab Bank
TK Chan

Head of Brand Function, HKTW,
Procter & Gamble
Vivian Chan

Head of Brand,
Marketing and Insights,
Cathay Pacific Group
Vivian Wang

VP,
Brand Strategy & Communications,
Melco Resorts and Entertainment

Submission Guide

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace. For full submission details and guidelines, go to the Submission Guide.

Consider co-writing your submission; media and creative collaborations help to tell the full story
Tell a story with a beginning (objectives), middle (approach), and end (impact)
Stick to simple and concise
Include critical context around your creative
Remember we need all relevant media referenced in your submission
Note any factors external to YouTube that could have impacted results
Share as many metrics as you can and include objectives, KPIs, and benchmarks

Preview image of a person peeking into a car window in a YouTube video.

The finalists are sorted in alphabetical order by company name.

View past winners and more

Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.

Explore recent winners

Preview image for a video that shows highlights from the YouTube Works Awards..

The industry has chosen! The YouTube Works Awards 2026 Grand Prix winner is... Q-dance: “Als de Masthead de Mainstage wordt: Defqon.1 live in de huiskamer” by: Team5pm

The YouTube Works Awards 2026:
Meet the Winners

The YouTube Works Awards celebrate the brilliant minds behind the most innovative, impactful Dutch campaigns of the past year. Our expert jury has named the 2026 winners, check out their cases below. (Please note that it’s no longer possible to vote for the Grand Prix).

AI Visionary

KPN - Het Hele Huis H’AI’ppy Holidays
by: Mindshare (WPP Media), Dentsu Creative Amsterdam, Holy Fools,
Google, Return to Earth

Link to YouTube Video

The Underdog

Q-dance - Als de Masthead de Mainstage wordt: Defqon.1 live in de
huiskamer
by: Team5pm

Link to YouTube Video

Creative Excellence

KPN - Skip-reflex als aandachts magneet: KPN’s Rewatchable Ads in
Legends of Gaming
by: team5pm

Link to YouTube Video

Masterful Media Planning

Albert Heijn - Klinkt als Weekend: The One You Didn’t Skip
by: dentsu, TBWA\NEBOKO, Holy Fools, Public Audio, Albert Heijn

Link to YouTube Video

Changemakers

Thuisarts - Zoek jezelf niet zieker
by: Home

Link to YouTube Video

Winners Announced

June 18, 2026
Grand Prix voting open

June 18 - September 10, 2026
Winners celebrated & Grand Prix Announced

September 10, 2026
Live at YouTube Festival

2026

Award categories

Explore the different categories in this year’s YouTube Works Awards.

New! AI Visionary

The Story of “The Impossible”. This category celebrates the pioneers who used Google AI to break the traditional constraints of time, budget, and human capability. We aren’t looking for campaigns that just worked faster; we want campaigns that achieved something previously impossible.

The Challenge: Show us how Google AI turned a “what if” into a reality. This could be hyper-personalizing hundreds of cinematic assets for individual viewers, creating world-class visuals that were too costly to film, or using real-time data to weave cultural signals into every ad.
The Rule: You must have used a core Google AI tool (like Gemini, Veo, or Demand Gen) as the strategic engine of the work.
Winning Criteria: Judges will look for the “Difference Maker"—would this campaign have been even a fraction as ambitious without Google AI?

The Underdog

Strategic Ingenuity > Massive Budgets This category honors the brands that “beat the odds” by out-thinking rather than out-spending the competition. We are looking for Small-to-Medium Brands that used limited resources to create an outsized impact on YouTube. Whether you found a “Small Truth” about your audience or used Google AI to level the playing field, show us how your fresh thinking made some serious noise.

The Challenge: How did you turn a modest budget into a major market result? Show us the clever insight or strategic “short-cut” that allowed you to punch far above your weight class.
The Rule: Total production and media budget must be included in the submission.
Winning Criteria: Judges will look for Resourceful Brilliance. We want to see how a sharp audience insight and a smart use of YouTube delivered results that would usually require a big-brand budget.

Creative Excellence

The Art of YouTube Resonance. This category honors the creative ideas that prove a brand truly “speaks” YouTube. We aren’t looking for the most expensive or polished film; we are looking for work that understands why people watch YouTube and plays into it perfectly. Whether your campaign was built for the platform from day one or expertly adapted to fit a specific viewer mindset, this award celebrates work that people choose to watch rather than skip.

The Challenge: Show us how your creative execution mastered the YouTube canvas. How did you use the platform’s unique language or culture to turn a viewer into a fan?
The “YouTube-First” Mindset: We’re looking for work that feels at home on the platform. This could mean playing into trends (like ASMR or ambient loops), using native visual styles, or simply adapting an idea so perfectly that it feels like it was always meant for YouTube.
Winning Criteria: Judges will prioritize Resonance over Polish. The winner will be the campaign that best leveraged YouTube’s unique environment to drive a massive business result.

Masterful Media Planning

Dominating the Multi-Screen World. This category honors the strategists who prove that how and where a story is told is just as important as the story itself. We are looking for campaigns that took a “media-first” approach, where a stroke of media genius sparked the creative idea or enabled it to reach its full potential. Whether it’s mastering the move from TV to a comprehensive 360-video strategy or nailing a complex contextual execution, this award recognizes that brilliant media planning is the ultimate driver of creative effectiveness.

The Challenge: Demonstrate how your media strategy turned YouTube into an indispensable growth engine. Show us how you navigated the changing tides of viewer behavior—perhaps by “remixing” a single creative spark perfectly across formats (e.g., vertical Shorts, long-form episodes, and 4K Big Screen/CTV) to reach audiences that traditional media simply cannot.
The Rule: Submissions must articulate a clear “Media Unlock"—this could be a novel audience insight, a contextual masterstroke, or a sophisticated multi-format orchestration.
Winning Criteria: Judges will look for “Media Ingenuity”. Did the campaign feel like a unified symphony across devices, or was it just one asset resized? Did the media plan directly amplify the business results?

Changemakers

YouTube is where the world comes to speak, and this award celebrates the brands that have the courage to join the conversation. This category honors campaigns that leverage YouTube’s “Epicenter of Culture” to drive real progress on social or environmental issues. We aren’t looking for purpose statements; we are looking for brands that use their voice to walk the walk and inspire a better future.

The Challenge: Show us how you used YouTube’s storytelling power to lead on a cultural issue that matters—from sustainability and social justice to diversity and inclusion.
The “Power of Voice” Mindset: We want to see how your brand’s values are woven into the cultural fabric of YouTube. Whether you’re partnering with diverse creators or building a movement for change, show us how your brand helped move the needle on a global or local issue.
Winning Criteria: Judges will look for “Authentic Impact.” The winner will be the campaign that best used its voice to shape culture for the better, proving that purpose-driven leadership is the ultimate way to build a brand for the long term.

The 2026 Netherlands Jury

The jury will be chaired by Henriette van Swinderen, Managing Director of BvA.

Henriette van Swinderen (Jury Chair)

Managing Director
BvA
Mirela Dineva

Integrated Media Director EMEA
Nike
Caganur Atay Uctu

Vice President of Digital
MediaMarkt
Jenn Grieger

Head of Global Media
Booking.com
Frank de Wit

Managing director
Team5PM
Omid Yazdanpannah

CEO
AlphaWave
Roemer Mansvelt

Brand Partnerships
For You Agency
Lauren Spencer

Creative Director
FEED by TBWA
Kaj Sipkens

Creative
de Stroom
Nneka Davelaar

Media Director
Home agency
Annelotte Palthe

Marketing Director
Just Eat Takeaway
Mohamed Rashid

YouTube Creator
@Chatmo

View past winners and more

See last year’s winners of the Dutch YouTube Works Awards here.

Check out compelling and effective advertising campaigns around the world that have recently made an impact on YouTube around.

Explore global winners

The YouTube Works Awards Netherlands 2026 winners have been decided! Now it’s your turn to decide who takes home the Grand Prix. Voting closes on September 10.

1. Watch: Check out a short case video for each category winner below.
2. Evaluate: Decide which campaign best exemplifies excellence on YouTube.
3. Vote: Submit your choice in the form below (one vote per person).

Email Address

Your email is strictly used to verify your vote and prevent duplicates.

Select the YouTube Works Awards winner that gets your Grand Prix vote:

* Required

Q-dance: Defqon.1 live in de huiskamer - team5pm (Winner The
Underdog) → watch case video

KPN: Rewatchable Ads in Legends of Gaming - team5pm (Winner
Creative Excellence) → watch case video

Thuisarts: Zoek jezelf niet zieker - Home (Winner Changemakers) → watch case video

KPN: Het Hele Huis H’AI’ppy Holidays - Mindshare/WPP Media, Dentsu Creative Amsterdam, Holy Fools, Google, Return to Earth (Winner AI Visionary) → watch case video

Albert Heijn: Klinkt als Weekend - dentsu, TBWA\NEBOKO, Holy
Fools, Public Audio (Winner Masterful Media Planning) → watch case
video

Google’s Terms and Conditions

* Required

I accept Google’s Terms and Conditions and acknowledge that my information will be used in accordance with Google’s Privacy Policy.

What are the YouTube Works Awards?

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.

Questions? Contact youtube-works-nordics@google.com.

Contest begins

February 3, 2025
Submissions end

March 7, 2025
Winners announced

14 May 2025

2025

Award categories

Explore the different categories in this year’s YouTube Works Awards.

Masterful Media Planning

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to drive results.

The Unskippable

Celebrating the paid ad campaign that made people watch and where they could have skipped but didn’t. Submissions competing in this category grabbed viewers’ attention, kept it and have the stats to back it up. We will be placing special emphasis on campaigns that effectively leveraged Google’s ABCD framework (Attention, Branding, Connection, Direction) to achieve unskippable results. (Only paid ads are eligible for this category.)

Brands as Creators

Celebrating the campaign that best demonstrates brands behaving like creators. We are looking for campaigns and brands that delivered impactful and engaging content in partnership with YouTube content creators --or-- by acting like one. We want brands that show us that YouTube is in their DNA. This brand regularly crafts content informed by consumer trends and knows how to nurture passionate online communities. In what ways did your content meet audiences where and how they’re watching? How did you deliver entertainment and inspiration — just like a creator would?

Our 2025 judges

Caio Franchi

Head of Creative Works
Northern Europe
Google
Emma Zanderholm

Head of Digital
Publicis
Stefan Bjurholm

Head of Media
Telia
Frida Siversen Ljung

Copywriter & Partner
NordDDB
Eka Ruola

Chief Creative Officer
Nitro
Ilari Ahtola

Head of Digital
Dagmar
Ruusa Koskelainen

Head of Marketing
& Digital Sales
Finnair
Søren Christensen

Partner & Strategy Director
Robert/Boisen & Like-minded
Cecilia Jonasson

Exec. Director Dentsu DK
Dentsu
Katrine Marie Klitgaard

Head of Creative
Salling Group
Martin Saabye Maaløe

Senior Director & Group
Lead, Creative Performance
s360
Minna Philipson

CMO
Gelato
Stine Jarl Andersen

Advisor and team lead
- TRY Opt TRY
Jayany Jørgensen Bråthen

Head of Video
OMD

How to enter

Identify your most effective YouTube campaigns from 2024, review the Terms & Conditions, and fill out the submission form below.

The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.

Questions? Contact us at youtube-works-nordics@google.com

Read terms and conditions

Two women looking at a laptop screen in an office setting.

Best practices

Consider co-writing your submission; media and creative collaborations help to tell the full story
Tell a story with a beginning (objectives), middle (approach), and end (impact)
Stick to simple and concise
Include critical context around your creative
Remember we need all relevant media referenced in your submission
Note any factors external to YouTube that could have impacted results
Share as many metrics as you can and include objectives, KPIs, and benchmarks

View past winners and more

Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.

Explore recent winners

What are the YouTube Works Awards?

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The Global YouTube Works Awards, in partnership with Kantar is finally coming to South Africa, to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.

Contest begins

12 Mar 2025
Submissions end

17 June 2025
Winners announced

10 Sept 2025

2025

Award categories

Explore the different categories in this year’s YouTube Works Awards.

The Creative Visionary

Celebrating the YouTube campaign that demonstrated creative ingenuity and brought to life a captivating vision. This category champions your singular vision of creating something exciting and wholly original. How did your story punch through the page and onto the screen? What key creative decisions were made along the way to delight and excite? How did this make the work more effective, bold, and unforgettable?

Tech Pioneer

Celebrating the YouTube campaign that best leveraged technology to drive more creative impact. We’re looking for campaigns that pushed boundaries with tech, responsibly and effectively, to spark new ideas, evolve the creative canvas, generate assets, or scale the campaign across devices and formats. How did AI, ML, automation, or other technology improve the creative process or help your assets shine? How did you harness technology creatively to elevate marketing outcomes and drive business impact? How did you experiment with new tech to drive results?

The Shapeshifter

Celebrating the campaign that best adapts original storytelling for all kinds of formats. We’re searching for campaigns that demonstrate exceptional storytelling across various YouTube formats. Tell us how your brand crafted a compelling narrative and then adapted it for different formats. What specific results did this multi-format approach achieve? How did your campaign use innovative storytelling to empower your audience?

The Hidden Gem

Celebrating the YouTube campaign that achieved the greatest impact through a brilliant audience insight. We’re searching for YouTube campaigns that demonstrate the power of audience insights. Tell us how you uncovered a key insight and used it to shape your campaign’s creative, targeting, and optimization strategies. How did this insight inspire your creative strategy and drive measurable results? What specific impact did this insight-driven approach have on your YouTube performance?

The YouTube Symphony

Celebrating the campaign that redefined integrated marketing through the synergy of other media platforms and YouTube. The YouTube Symphony Award seeks to celebrate the campaigns that have truly mastered the art of storytelling across the diverse media landscape. We’re on the hunt for brands that have not only crafted compelling narratives but also understood how to expertly tailor them to resonate with audiences across various marketing channels (e.g YouTube and Social media/traditional media etc). What unique creative considerations did you make for each channel?. how did you use a variety of media channels in ‘symphony’ with Youtube to create a synergistic campaign?

Our 2025 judges

Judges to be announced soon.

How to enter

Identify your most effective and exciting YouTube campaigns that ran from 1st January 2024 to 31st May, 2025 , review the Terms & Conditions, and fill out the submission form below.

The YouTube Works Awards are easy and free to enter. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.

Questions? Contact us at youtube-works-za@google.com

Read terms and conditions

Best practices

Consider co-writing your submission; media and creative collaborations help to tell the full story
Tell a story with a beginning (objectives), middle (approach), and end (impact)
Stick to simple and concise
Include critical context around your creative
Remember we need all relevant media referenced in your submission
Note any factors external to YouTube that could have impacted results
Share as many metrics as you can and include objectives, KPIs, and benchmarks

View past winners and more

Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.

Explore recent winners

What are the YouTube Works Awards?

As the world has changed in the span of a few years, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing - and everything in between - YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards, in partnership with Deloitte, is back to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.

This year’s awards comes packed with a fresh lineup of all-star jurors, a dedicated AI category on creativity, and expanded opportunities for recognition both locally and across Southeast Asia.

In partnership with Deloitte

Deloitte

Contest begins

March 16, 2026
Submissions end

May 15, 2026
Winners announced

October 7, 2026

2026

Award categories

Explore the different categories in this year’s YouTube Works Awards.

The Big Bang

Awarded to the most effective launch to build awareness for a new product or launch. The launch (or relaunch) including (not limited to) new brand or sub-brand, new product or service, new brand positioning, new tagline, etc.

Multiformat Storytelling

This award celebrates the campaign that masterfully adapted original storytelling across various ad durations, formats, and/or devices. It recognizes the creative vision and strategic decisions that allowed the story to resonate with audiences in different viewing contexts, maximizing impact and engagement.

Masters of Media

The Masters of Media award celebrates campaigns showcasing brilliant and innovative media strategies, with a strong focus on the effective and responsible application of AI, that deliver exceptional media and/or business results and demonstrate marketing excellence. This award recognizes how marketers leverage AI-powered solutions to enhance performance, optimize campaigns, generate assets, and drive impactful outcomes.

Brands & Creators

Awarded to the brand and YouTube Creator(s) partnership that best exemplifies strategic collaboration and creative excellence. Winning campaigns will demonstrate a deep understanding of consumer and cultural trends, leveraging the creators’ community and their authentic voices deeply in the campaign. The award recognizes campaigns where creators were integral to the strategy from inception, showcasing how this close partnership and tailored approach drove exceptional results across the marketing funnel, including significant social buzz and positive brand impact.

Best of Festive

Awarded to the most outstanding campaign that celebrates key festive seasons. This award recognizes work that is able to build a connection with consumers in a locally relevant yet refreshing story, and compliment their message with strategic media orchestration to maximise impact in this key festive moments (i.e. Tết, Ramadan, Christmas, Songkran, Valentine’s Day, Independence Day, etc.)

Link to YouTube Video

The 2026 Local Winners

Meet the local winners for this year’s YouTube Works Awards, who will be competing in the final Southeast Asia round.
These exceptional campaigns rose above the competition, captivating our local judges with their creativity, effectiveness and impact.
Congratulations to all local winners!

Explore the complete list of local winners below.

Indonesia

See Winners here
Malaysia and Singapore

See Winners here
Philippines

See Winners here
Thailand

See Winners here
Vietnam

See Winners here

The 2026 Agency of the Year Winners

SEA

Indonesia

Malaysia and Singapore

Philippines

Thailand

Vietnam

M+C Saatchi Performance, Malaysia

Media Agency of the Year
MBCS, Malaysia

Creative Agency of the Year
Dentsu, Indonesia

Specialty Agency of the Year

Dentsu Indonesia

Media Agency of the Year
Dentsu Indonesia

Creative Agency of the Year
Dentsu Indonesia

Specialty Agency of the Year

M+C Saatchi Performance

Media Agency of the Year
MBCS

Creative Agency of the Year
Directors Think Tank

Specialty Agency of the year

WPP Media

Media Agency of the Year
Publicis JimenezBasic

Creative Agency of the Year
Hiip Philippines

Specialty Agency of the year

Digital Next Solutions Co., Ltd.

Media Agency of the Year
SOUR Bangkok

Creative Agency of the Year
Phenomena

Specialty Agency of the Year

WPP Media

Media Agency of the Year
The Friday

Creative Agency of the Year
MeTub

Specialty Agency of the Year

The 2026 Local Finalists

We’re thrilled to announce the local finalists for the YouTube Works Awards 2026 Southeast Asia!
These brilliant entries impressed our local panels with their innovative campaigns and outstanding results.

Good luck to all finalists! Winners will be announced in October.

Click below to preview the complete list of local finalists:

Indonesia

See Finalists here
Malaysia and Singapore

See Finalists here
Philippines

See Finalists here
Thailand

See Finalists here
Vietnam

See Finalists here

The 2026 Jury Panels

SEA Grand Jury

Indonesia

Malaysia & Singapore

Philippines

Thailand

Vietnam

Ajay Vikram

Lead of The Multiformat Storytelling,
Chief Creative officer,
Publicis Groupe SEA
Antti Toivonen

Lead of The Best use of AI for Creative,
Managing Director,
Superson
Chin Mei Lee

Lead of The Best of Festive,
Head of SG/MY Juror,
Chief Marketing Officer,
McDonalds Malaysia
Emm Ordinanza

Head of PH Juror,
VP and Head of Integrated Media Team,
Nestle
Josh Gallagher

Lead of The Masters of Media,
Chief Strategy Officer,
WPP Media
Karl Mak

Lead of The Brands & Creators,
Co-Founder & CEO,
Hepmil Media Group
Oliver Kittipong Veerataecha

Head of TH Juror,
Chief Brand Officer,
True Corp, Thailand
Rajat Basra

SEA Grand Jury Head,
Head of ID Juror,
Chief Executive Officer,
Omnicom Media Group (OMG)
Sudarshan Saha

Head of VN Juror,
Integrated Marketing and Media Consultant
Sulin Lau

Lead of The Big Bang,
Regional Head of Marketing & Brand,
Grab

Agus Nugraha

Marketing Director,
Sasa
Andi Airin

Head of MX Marketing & Demand Generation,
Samsung Indonesia
Ankur Mittal

Marketing Manager,
Nestle Indonesia
Awan Prasetyo

CEO,
Vindes Corp
Dewi Andjarsari

Senior VP of Branding & Marketing Communication,
Bank Rakyat Indonesia (BRI)
Distya Tarworo Endri

Head of Personal Care Social Capability and Growth Initiatives,
Unilever Indonesia
Emir Gema Surya

VP, Brand & Marketing Communications,
Telkomsel
Hilda Kitti

CMO,
Godrej Indonesia
Intan Ayu Kartika

Marketing Director,
Frisian Flag Indonesia
Mark Telan

VP, Advocacy,
WPP Media
Mohit Sharma

President, Client Solutions,
WPP Media
Rachelle Raymundo

CEO,
Dentsu Creative
Rajat Basra

CEO (President Director),
Omnicom Media
Sony Nichani

CEO,
Publicis Groupe Indonesia
Teguh Wicaksono

CMO,
Vidio

Arthur Altounian

Vice President,
Singapore & Malaysia WPP Influencer GOAT Agency
Chin Mei Lee

Chief Marketing Officer,
McDonald’s Malaysia
Jaz Lee

Regional Executive Creative Director,
Leo Malaysia
Jennifer Wee

Creative Director,
MBCS & Ensemble Malaysia
Jin Lim

Founder,
Aspect Ratio Studios
Lee Chin Chuan

Country Manager,
Anymind Group Malaysia
Ravi Shankar

Chief Marketing Officer,
AirAsia MOVE
Shazlina Mohd Suffian

Executive Vice President
Group Head, Group Brand & Marketing,
Maybank Group
Sue-Anne Lim

Chief Executive Officer,
Universal McCann (UM) Malaysia
Sumiati Hashim

Managing Director,
PHD Singapore
Sun Loo

Head of Marketing & Growth,
Maxis
Vinod Kumar

Senior General Manager,
Publicis Media Malaysia

Ada Lazaro

Vice President & Chief Marketing Officer,
McDonald’s Philippines
Albert Raymond C. Cuadrante

Chief Marketing & Experience Officer,
UnionBank
Bea Atienza

Marketing Director for Impactful Brand Experience,
Colgate-Palmolive
Emm Ordinanza

VP and Head of Integrated Media Team,
Nestle
Gelo Jongo

Market Client Lead
pubU Philippines
Jake Yrastorza

Managing Partner,
GIGIL
Julia Garcia

Chief Growth Officer & Partner,
The Huddle Room
Kim Martin Viray

AVP, Head of Marketing Communications,
GCash
Memo Moreno

Senior Vice President Client Solutions,
WPP Media
Paolo B. David

Managing Partner,
IDEO
Sofia Sillesa

Deputy General Manager,
OMD
Valerie Basinillo-Navidad

Group Media Manager,
URC Philippines
Yasmin M. Mallari

AVP, Head of Integrated Marketing Communications,
Unilab Inc.

Anupong Ronakornkitanant

BEO – Confectionery & Snacking,
Nestle Indochina
Chantana Saengjaroensap

Head of Strategy,
Omnicom Media Thailand
Ekkavee Visitsunthorn

Head of Corporate Marketing,
Krungsri Group
Natrada Kulratanamanee

Client President,
WPP Media
Nidarat Urailertprasert

Data, Media & Commerce Lead,
Unilever Homecare Southeast Asia
Oliver Kittipong Veerataecha

Chief Brand Officer,
True Corporation Plc.
Pert Pongpiti Phasukyud

Founder & Chief Executive Officer,
AD ADDICT
Piyanuch Meemook

Chief Executive Officer,
Publicis Media Thailand
Sathirawan Eiam-ong

Marketing Director,
NIVEA Thailand and ASEAN
Siriluck Kingkarn

Head of Creator Growth (Thailand)
Anymind Group
Sorasak Songnapawuttikul

Executive Creative Director,
VML Thailand
Supphasit Chokmongkolsatian

Chief Strategy Officer,
Ogilvy
Warin Tinprapa

Chief Growth Officer,
MI Group
Wilailuk Potrakoon

Chief Marketing Officer,
THE STANDARD

Amit Thakur

CEO of Media,
Dentsu
Hai Anh Vu

General Manager,
Publicis Media Vietnam
Han Nguyen

Deputy Marketing Director,
FPT Long Chau
Hanh Nguyen

Head of Consumer Experience,
Heineken Vietnam
James Fearn

Chief Client & Growth Officer,
GroupM Vietnam
Khoa Huynh

Head of Game Studio SEA,
VNGGames
Long Le

Co-Founder & CEO,
PMax Joint Stock Company
Minh Châu Phan

Vaccines Commercial Customer Facing Director cum Marketing Director,
MSD HH Vietnam
Patsy Lim

Deputy General Director of Marketing,
Sabeco
Quyen Le

CGO,
The Metub Company
Sudarshan Saha

Head of Integrated Communications,
Nestle Vietnam
Tam Truong

Director, Media & Brand Operations,
P&G Vietnam
Thu Trang Vu

Global CGO,
XanhSM
Tra My Nguyen

Managing Director,
Ogilvy Vietnam

Best practices

Looking for inspiration? Here’s a line-by-line guide inspired by the submissions of previous winners on how to answer each entry form question meaningfully.

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

Consider co-writing your submission; media and creative collaborations help to tell the full story
Tell a story with a beginning (objectives), middle (approach), and end (impact)
Stick to simple and concise
Include critical context around your creative
Remember we need all relevant media referenced in your submission
Note any factors external to YouTube that could have impacted results
Share as many metrics as you can and include objectives, KPIs, and benchmarks

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View past winners and more

Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.

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YouTube Works Awards

What are the YouTube Works Awards?

In partnership with

Contest begins

Submissions end

Winners announced

Award categories

Best Collaboration: Brand & Creator: add remove

Best Use of Big Screen: add remove

Best in Action: add remove

Best Digital Transformer: add remove

Best Use of AI for Creative: add remove

The Changemaker add remove

Creative Agency of the Year add remove

Media Agency of the Year add remove

Grand Prix add remove

Agency of the Year

The 2026 Jury Panels

Adrian Lee

Amritha Gopinath

Anne Leung

Carol Yeung

Cecilia Lai

Deep Yim

Doris Kuok

Elvis Yan

Eric Chan

Franklin Law

Irene Man

Jason Wong

Johnny Ng

Karen Woo

Kathy Chung

Kevin Lin

Kiko Wong

Mercer Ng

Miffy Lee

Ming Jai

Piera Chan

Rudi Leung

Tammii Pang

Terence Wan

Tim Chan

Tony Fu

Torres Pit

Vivian Chan

Wai Chung Au

William Liu

Alex He

Gabriel Kung

Hedi Wen

Ivan Choi

Kenny Sham

Mei Mei Song

Tat Lee

TK Chan

Vivian Chan

Vivian Wang

Submission Guide

The finalists are sorted in alphabetical order by company name.

AXA Hong Kong & Macau / Being Women shouldn’t be a risk - Keep on Playing Sports

Cathay / Cathay x Mill MILK – Making Sustainability Relatable

富途牛牛 FutuBull / Moomoo Prediction Market

Hang Seng Bank / The God of Wealth is Coming to Town

McDonald’s Hong Kong / Back to the Beginning

McDonald’s Hong Kong / Big Mac Big Heart

MTR Corporation Limited / Building the Future Today 今日起建好未來

Octopus / Dood Yeah AI Creative Pilot

Pricerite Creations 實惠｜創造家 / 實惠創造家零鑊氣

PrimeCredit / PrimeCredit 安信兄弟 - 你要嘅，我有晒！YouTube Campaign

Ralph Lauren / Driving High-Value Luxury Conversions via YouTube Demand Gen

Standard Chartered Bank (Hong Kong) Limited / Miles Into Memories

Standard Chartered Bank (Hong Kong) Limited / Standard Chartered 5.Cathay Mastercard “Team Up Miles Up” Campaign

ZA Bank / StockBack x ZA Card: StockBack on every purchase!

View past winners and more

Thank you for submitting to 2026 YouTube Works Awards. Your submission has been recorded.