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What are the YouTube Works Awards?
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible video content can drive equally powerful results.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creatives on YouTube in the past year.
Winners join an esteemed shortlist of trophy bearers that help shape the future of creatives effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creatives on YouTube in the past year.
Winners join an esteemed shortlist of trophy bearers that help shape the future of creatives effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
In partnership with
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Kantar
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Contest begins
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Submissions end
Coming Soon
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Winners announced
Coming Soon
2024
Award categories
Explore the different categories in this year’s YouTube Works Awards.
Our 2023 Grand Jury
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Ashwini Karandikar
EVP, Media, Technology, Data
4A’s -
Ellie Bamford
CSO, North America
VML -
Fernando Machado
Operating Partner
Garnett Station Partners -
Jess Vultaggio
VP, Creative Culture & Effectiveness
Kraft Heinz -
Jonathan Daly
Head of Communications Strategy
Johannes Leonardo -
Judy John
Global CCO
Edelman -
Kristin Lane
Head of Brand Strategy & Advertising MassMutual
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Liv Lewis
Executive Vice President
EGAMI Group -
Maria Elisa Vélez
Managing Director
DoorDash -
Matt Peterson
YouTube Creator
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Pedro Pérez
Chief Creative Officer
FCB Chicago -
Ryu Yokoi
CDO, Personal Care NA & US Media
Unilever -
Shannon Washington
Global CCO
Gotham Inc -
Tyler Bahl
SVP and Head of Marketing
Activision
How to enter
Identify your most effective YouTube campaigns from last year, review the Terms & Conditions, and fill out the submission form below during the entry window (now closed).
The YouTube Works Awards are easy to enter, and free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to take center stage!
Our judges will select the winners across each category and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and creative effectiveness on YouTube.
Questions? Contact us at youtube-works-us@google.com
The YouTube Works Awards are easy to enter, and free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to take center stage!
Our judges will select the winners across each category and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and creative effectiveness on YouTube.
Questions? Contact us at youtube-works-us@google.com
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
• Consider co-writing your submission; media and creative collaborations help to tell the full story
• Tell a story with a beginning (objectives), middle (approach), and end (impact)
• Stick to simple and concise
• Include critical context around your creative
• Remember we need all relevant media referenced in your submission
• Note any factors external to YouTube that could have impacted results
• Share as many metrics as you can and include objectives, KPIs, and benchmarks
• Consider co-writing your submission; media and creative collaborations help to tell the full story
• Tell a story with a beginning (objectives), middle (approach), and end (impact)
• Stick to simple and concise
• Include critical context around your creative
• Remember we need all relevant media referenced in your submission
• Note any factors external to YouTube that could have impacted results
• Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.
