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An image of a beautiful smiling young woman recording an instructional video for social media in a relaxed home setting, teaching the basics of Indian makeup.

Collaborate with creators to tell your brand’s story

Every day, people come to YouTube to connect with their favourite creators and discover new products. With solutions like YouTube Creator Partnerships, you can partner with creators to build compelling influencer marketing and sponsored content campaigns that support your business goals.

Tap into the power of YouTube creators

Boost credibility with creator partnerships boost

Link authentic creator videos to your ad campaigns to drive performance. Creator partnerships boost powered by YouTube Creator Partnerships work across our AI-powered solutions.
Image of a man wearing glasses with a pair of glasses called out in a separate product feature window.

Find the right creators

Now testing in select markets, you can identify relevant creators and measure performance in one centralised place, directly in Google Ads.
Image of a woman looking at her phone with a play icon laid over it.

Why you should partner with YouTube creators

  • 81%

    Viewers agree YouTube creators give all info needed to make good decisions.1

  • 73%

    Viewers trust influencers more than big celebrities.2

  • 91%

    Think YouTube has the most influential creators.3

See how these businesses grew with YouTube Creator Partnerships

1,933%
lift in searches

Kellogg’s MorningStar Farms piloted YouTube Shorts branded content and saw a 1,933% lift in searches and 153% in recall

1,933%
lift in searches
524%
lift in ad recall

Creators helped Wheat Thins connect with audiences and lifted ad recall by 524%

524%
lift in ad recall

Meet the creators helping brands like yours connect with more customers

YouTube Creator Partnerships API Directory

Unlock exclusive YouTube insights by partnering with 
agencies and platforms with the Creator Partnerships API
Find a Partner
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Get started with creator partnerships boost powered by YouTube Creator Partnerships

Link a video to a Google Ads campaign

1 Google/Talk Shoppe, US, UK, BR, ID, IN, Creator-made Ads Ecosystem 2023 study, n=10,003 weekly video users, A18-64. Dec 2023.

2 Google/Talk Shoppe, United States, Creator-made Ads Ecosystem 2023 study, n=2,000 weekly video users, A18-64

3 Google/Ipsos, Rethink Social Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).

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