Sign in with Google Supercharge your growth this holiday season
Holiday shopping happens on Google and YouTube
holiday shoppers use Google or YouTube.1
of social media users turn to Google Search to evaluate discoveries made on social platforms.2
higher likelihood to purchase for holiday shoppers using Google or YouTube.3
holiday shopping resources for Gen Z is Google Search, Maps, and YouTube.4
Maximise your seasonal sales with Performance Max
Showcase your products across all of Google
Convert ready-to-buy holiday shoppers
Get more sales from your holiday budget
Win holiday shoppers from discovery to purchase
Work smarter this season with built-in Google AI tools
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Reach your ideal customers with AI-powered targeting options
Set your target holiday demographics or upload your own customer lists5 to guide Google AI. It will use these signals to find ready-to-buy shoppers you might have missed—connecting with them as they search, stream, and scroll across Google and YouTube.
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Build high-performing seasonal ads in minutes with Asset Studio
Turn basic product shots into photorealistic lifestyle images and dynamic videos in seconds. Easily scale your seasonal visuals across all Google channels.
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Get custom recommendations built for your business goals with Ask Advisor
Get instant, tailored recommendations to optimise your campaigns throughout the season. Ask Advisor handles the data analysis so you can make fast, impactful campaign optimisations.
Real businesses.
Real results with Google Ads.
“We saw our revenue 10x in the last two years”
George Irwin, LØCI’s Performance and Paid Media Manager
How to create your first campaign
Sync your product inventory
Create a free Google Merchant Center account and sync it with your e-commerce platform (like Shopify, WooCommerce, or Wix). This securely connects your products, holiday pricing, and in-stock data straight to Google so your ads always show what is actually available on your shelves.
Create and link your Google Ads account
Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.
Launch a Performance Max campaign
Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.
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Sync your product inventory
Sync your product inventory
Create a free Google Merchant Center account and sync it with your e-commerce platform (like Shopify, WooCommerce, or Wix). This securely connects your products, holiday pricing, and in-stock data straight to Google so your ads always show what is actually available on your shelves.
-
Create and link your Google Ads account
Create and link your Google Ads account
Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.
-
Launch a Performance Max campaign
Launch a Performance Max campaign
Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.
Start the season right
Get started with free personalised support. Create your custom holiday plan with a Google Ads expert
1 "[According to a survey conducted by Ipsos in eight countries,] At any point in the holiday season, Google and/or YouTube are consistently used by 4 out of 5 holiday shoppers. This has remained true for the past 5 years despite shoppers using more touchpoints and the emergence of new social media and shopping platforms.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. 2019 (n=28,181), 2020 (n=29,644), 2021 (n=29,391), 2022 (n=34,932), 2023 (n=34,465), 2024 (n=37,151). October 10, 2024 - January 8, 2025.
2 “81% of social media users use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.
3 "[According to a survey conducted by Ipsos in eight countries,] holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.
4 "[According to a survey conducted by Ipsos in eight countries,] Gen Z rank Google Search, Maps and YouTube the #1 resource for holiday shopping.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Gen Z Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=6,770. October 10, 2024 - January 8, 2025.
5 “Use of first-party customer lists is subject to Google’s Customer Match policies. Advertisers must ensure they have obtained appropriate consent to share user data with Google for personalised advertising.”