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Supercharge your growth this peak season

From discovery to final purchase, capture active peak season shoppers and maximise your sales with Google Ads.
Start now Chat with an expert
A collage featuring a woman applying skincare serum, surrounded by Google Search, YouTube Short, and product listing ads for hydrating serum for sensitive skin.

Peak season shopping happens on Google and YouTube

4 in 5

holiday shoppers use Google or YouTube.1

81%

of social media users turn to Google Search to evaluate discoveries made on social platforms.2

1.6x

higher likelihood to purchase for holiday shoppers using Google or YouTube.3

#1

holiday shopping resources for Gen Z is Google Search, Maps, and YouTube.4

Maximise your seasonal sales with Performance Max

Showcase your products across all of Google

Capture seasonal demand across all of Google with a single campaign. Easily connect with your ideal customers across Search, YouTube, Maps, and more.
Get Started
A woven summer tote bag featured alongside a Google Search bar query for best summer handbags, a video ad preview, and a product listing badge.

Convert ready-to-buy shoppers

Tap into new, high-value audiences this peak season. Google Ads finds your most valuable customers right when they are ready to buy.
Get Started
A woman in an orange jacket looking at her smartphone in a bright office, overlaid with a Google search bar reading "black friday fashion deals".

Get more sales from your peak season budget

Make your peak season budget go further. Google Ads uses built-in AI to find the highest-value customers, directing your spend towards the most profitable sales for your business.
Get Started
An AI performance dashboard addressed to Oliver showing a performance graph, a thumb feedback icon, and a callout reading "Clicks: 3,250 | Optimised by AI | +45%".
A Fragrance Shop Ad with 5 stars review and the copy: 2026 deals and Shop now button.
A mobile phone Google Search screen with a search query: “Fragrance stores near me” and in the results it shows ads of perfumes with their names, prices and 5 stars reviews and a card with the Fragrance shop phone.
A YouTube Shorts video Ad for a perfume showing a carousel of 3 products and a button saying: Shop now.
A YouTube video Ad of a light pink perfume bottle with the Shop now button.
Google Search Ad of a red perfume bottle named: “Eau de toilette” and 5 stars review.
Image of a map showing the location of a Fragrance Shop with Google Maps button for Directions on how to get there.

Win peak season shoppers from discovery to purchase

Work smarter this season with built-in Google AI tools

  • A man tying a large red bow onto a blue bicycle in a garden, with audience selection checkboxes labeled "Parents of preschoolers" and "Bicycles & Accessories".

    Reach your ideal customers with AI-powered targeting options

    Set your target demographics or upload your own customer lists5 to guide Google AI. It will use these signals to find ready-to-buy shoppers you might have missed—connecting with them as they search, stream, and scroll across Google and YouTube.

  • A red leather handbag isolated in the center with a "Generating..." prompt badge, surrounded by generative ad previews across video and shopping formats.

    Build high-performing seasonal ads in minutes with Asset Studio

    Turn basic product shots into photorealistic lifestyle images and dynamic videos in seconds. Easily scale your seasonal visuals across all Google channels.

  • An "Ask Advisor" AI interface showing a user prompt about improving Black Friday campaigns, with an AI recommendation to add sale attributes to the product feed in Google Merchant Center.

    Get custom recommendations built for your business goals with Ask Advisor

    Get instant, tailored recommendations to optimise your campaigns throughout the season. Ask Advisor handles the data analysis so you can make fast, impactful campaign optimisations.

How to create your first campaign

Logos for e-commerce platforms Shopify, Wix, and WooCommerce centered on a white background, surrounded by blurred icons for Google Maps, YouTube Shorts, YouTube, and Google.

Start with Merchant Center, for free.

Get your product catalog listed on Google by creating a free Merchant Center account, or via the integrations directly in your CMS partner: Shopify, Wix, Woocommerce. Share your seasonal offers to get ready for Q4 demand.

Create Merchant Center account
A woman wearing a yellow dress carrying a large woven tote bag on a city street, overlaid with a Google search overlay for "Handbag" showing sponsored shopping results.

Create and link your Google Ads account

Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.

Start now
A collection of ad formats displaying an amber glass dropper bottle with a blank label, labeled "Hydrating Serum" with Google logos and ratings.

Launch a Performance Max campaign

Set your peak season budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.

Start now

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  • Start with Merchant Center, for free.

    Start with Merchant Center, for free.

    Get your product catalog listed on Google by creating a free Merchant Center account, or via the integrations directly in your CMS partner: Shopify, Wix, Woocommerce. Share your seasonal offers to get ready for Q4 demand.

    Create Merchant Center account

  • Create and link your Google Ads account

    Create and link your Google Ads account

    Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.

    Start now

  • Launch a Performance Max campaign

    Launch a Performance Max campaign

    Set your peak season budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.

    Start now
Logos for e-commerce platforms Shopify, Wix, and WooCommerce centered on a white background, surrounded by blurred icons for Google Maps, YouTube Shorts, YouTube, and Google.
A woman wearing a yellow dress carrying a large woven tote bag on a city street, overlaid with a Google search overlay for "Handbag" showing sponsored shopping results.
A collection of ad formats displaying an amber glass dropper bottle with a blank label, labeled "Hydrating Serum" with Google logos and ratings.

Start the season right

Get started with free personalised support. Create your custom peak season plan with a Google Ads expert.

Call

1. "[According to a survey conducted by Ipsos in eight countries,] At any point in the holiday season, Google and/or YouTube are consistently used by 4 out of 5 holiday shoppers. This has remained true for the past 5 years despite shoppers using more touchpoints and the emergence of new social media and shopping platforms.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. 2019 (n=28,181), 2020 (n=29,644), 2021 (n=29,391), 2022 (n=34,932), 2023 (n=34,465), 2024 (n=37,151). October 10, 2024 - January 8, 2025.

2. “81% of social media users use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.

3. "[According to a survey conducted by Ipsos in eight countries,] holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.

4. "[According to a survey conducted by Ipsos in eight countries,] Gen Z rank Google Search, Maps and YouTube the #1 resource for holiday shopping.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Gen Z Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=6,770. October 10, 2024 - January 8, 2025.

5. Use of first-party customer lists is subject to Google’s Customer Match policies. Advertisers must ensure they have obtained appropriate consent to share user data with Google for personalised advertising.

Start now