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Supercharge your growth this festive season

From discovery to final purchase, capture active festive shoppers and maximise your sales with Google Ads.
Start now Chat with an expert
A festive collage showing a woman in traditional attire applying face serum against warm string lights, overlaid with a Google search bar for "hydrating serum for sensitive skin" and various shopping ad listings.

Festive shopping happens on Google and YouTube

4 in 5

Holiday shoppers use Google or YouTube.1

81%

of social media users turn to Google Search to evaluate discoveries made on social platforms.2

1.6x

higher likelihood to purchase for holiday shoppers using Google or YouTube.3

#1

Holiday shopping resources for Gen Z is Google Search, Maps, and YouTube.4

Maximise your seasonal sales with Performance Max

Showcase your products across all of Google

Capture seasonal demand across all of Google with a single campaign. Easily connect with your ideal customers across Search, YouTube, Maps, and more.
Get Started
A woman walking in a festively decorated street holding a red and gold embroidered paisley handbag, overlaid with a Google search bar for "Best festive gifts 2026" and a product listing card.

Convert ready-to-buy festive shoppers

Tap into new, high-value audiences this festive season. Google Ads finds your most valuable customers right when they are ready to buy.
Get Started
A woman in an orange jacket looking at her smartphone in a bright office, overlaid with a Google search bar reading "Mobile phones under ₹30,000".

Get more sales from your seasonal budget

Make your seasonal budget go further. Google Ads uses built-in AI to find the highest-value customers, directing your spend towards the most profitable sales for your business.
Get Started
An AI performance dashboard addressed to Ali showing a performance graph, a thumb feedback icon, and a callout reading "Clicks: 3,250 | Optimised by AI | +45%".
A Fragrance Shop Ad with 5 stars review and the copy: 2026 deals and Shop now button.
A mobile phone Google Search screen with a search query: “Fragrance stores near me” and in the results it shows ads of perfumes with their names, prices and 5 stars reviews and a card with the Fragrance shop phone.
A YouTube Shorts video Ad for a perfume showing a carousel of 3 products and a button saying: Shop now.
A YouTube video Ad of a light pink perfume bottle with the Shop now button.
Google Search Ad of a red perfume bottle named: “Eau de toilette” and 5 stars review.
Image of a map showing the location of a Fragrance Shop with Google Maps button for Directions on how to get there.

Win peak season shoppers from discovery to purchase

Work smarter this season with built-in Google AI tools

  • A smiling woman in an ornate saree lighting festive oil lamps on a rangoli pattern, with audience targeting checkboxes labeled "Holiday Enthusiast" and "Home decor".

    Reach your ideal customers with AI-powered targeting options

    Set your target demographics or upload your own customer lists5 to guide Google AI. It will use these signals to find ready-to-buy shoppers you might have missed—connecting with them as they search, stream, and scroll across Google and YouTube.

  • A handwoven charpai armchair isolated in the center with a "Generating..." prompt badge, surrounded by generated ad previews titled "Charpai armchair".

    Build high-performing seasonal ads in minutes with Asset Studio

    Turn basic product shots into photorealistic lifestyle images and dynamic videos in seconds. Easily scale your seasonal visuals across all Google channels.

  • An "Ask Advisor" AI interface showing a user prompt about improving festive campaigns, with an AI recommendation to add sale attributes to the product feed in Google Merchant Center.

    Get custom recommendations built for your business goals with Ask Advisor

    Get instant, tailored recommendations to optimise your campaigns throughout the season. Ask Advisor handles the data analysis so you can make fast, impactful campaign optimisations.

How to create your first campaign

Logos for e-commerce platforms Shopify, Wix, and WooCommerce centered on a white background, surrounded by blurred icons for Google Maps, YouTube Shorts, YouTube, and Google.

Start with Merchant Center, for free.

Get your product catalog listed on Google by creating a free Merchant Center account, or via the integrations directly in your CMS partner: Shopify, Wix, Woocommerce. Share your seasonal offers to get ready for Q4 demand.

Create Merchant Center account
A woman in an embroidered top carrying a red patterned bag on a street with hanging festive lanterns, overlaid with a Google search result overlay for "Handbag" showing sponsored shopping ads priced in Indian Rupees.

Create and link your Google Ads account

Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.

Start now
A collection of ad formats displaying an amber glass dropper bottle with a blank label, labeled "Hydrating Serum" with Google logos and ratings.

Launch a Performance Max campaign

Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.

Start now

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  • Start with Merchant Center, for free.

    Start with Merchant Center, for free.

    Get your product catalog listed on Google by creating a free Merchant Center account, or via the integrations directly in your CMS partner: Shopify, Wix, Woocommerce. Share your seasonal offers to get ready for Q4 demand.

    Create Merchant Center account

  • Create and link your Google Ads account

    Create and link your Google Ads account

    Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.

    Start now

  • Launch a Performance Max campaign

    Launch a Performance Max campaign

    Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.

    Start now
Logos for e-commerce platforms Shopify, Wix, and WooCommerce centered on a white background, surrounded by blurred icons for Google Maps, YouTube Shorts, YouTube, and Google.
A woman in an embroidered top carrying a red patterned bag on a street with hanging festive lanterns, overlaid with a Google search result overlay for "Handbag" showing sponsored shopping ads priced in Indian Rupees.
A collection of ad formats displaying an amber glass dropper bottle with a blank label, labeled "Hydrating Serum" with Google logos and ratings.

Real businesses.
Real results with Google Ads.

From local shops to global brands, see how businesses like yours maximise their peak season sales with Google Ads.
A set of wooden dining table and chairs by Saraf Furniture

“With Google Ads, we got 10x more leads vs traditional marketing methods.”

Raghunandan Saraf, CEO, Saraf Furniture

Start the season right

Get started with free personalised support. Create your custom peak season plan with a Google Ads expert.

Call
1. "[According to a survey conducted by Ipsos in eight countries,] At any point in the holiday season, Google and/or YouTube are consistently used by 4 out of 5 holiday shoppers. This has remained true for the past 5 years despite shoppers using more touchpoints and the emergence of new social media and shopping platforms.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. 2019 (n=28,181), 2020 (n=29,644), 2021 (n=29,391), 2022 (n=34,932), 2023 (n=34,465), 2024 (n=37,151). October 10, 2024 - January 8, 2025.

2. “81% of social media users use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.

3. "[According to a survey conducted by Ipsos in eight countries,] holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.

4. "[According to a survey conducted by Ipsos in eight countries,] Gen Z rank Google Search, Maps and YouTube the #1 resource for holiday shopping.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Gen Z Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=6,770. October 10, 2024 - January 8, 2025.

5. Use of first-party customer lists is subject to Google’s Customer Match policies. Advertisers must ensure they have obtained appropriate consent to share user data with Google for personalised advertising.
Start now