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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Google Ads
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Win customers from discovery to decision

Your next customers are already exploring on YouTube and searching on Google. Make sure your business is the one they find.
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Results for every goal, with Google Ads

Get the quality leads your business needs

Whether they’re watching a “how-to” on YouTube or searching for a local expert, Google Ads finds the people who need your products or services. Turn their interest into phone calls, site visits, or form fills from customers who are ready to talk, capturing high-quality leads that drive measurable growth.
Generate more leads
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Skip the gamble. Sell with Google.

Millions of people rely on Google and YouTube to discover, research, and decide on their next purchase. Our AI-powered campaigns analyse real-time signals from Search, Maps, YouTube and more to predict who is ready to buy, ensuring every ad dollar you spend drives sales.
Unlock more sales
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Create demand across Google and YouTube

The best time to reach a customer is before their mind is made up. Use Google and YouTube to share your story alongside the topics and creators your customers already love. When you build brand awareness on our surfaces, you’re not just another ad in a feed; you become a brand they recognise, trust, and ultimately choose.
Drive brand awareness
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Drive installs, build loyalty

Reach your next power user the moment they need your app. Our AI-powered campaigns find the people most likely to drive growth for your business, whether you are acquiring new app users or re-engaging existing users. We do the heavy lifting to scale your reach across YouTube, Google Play, Search, and more.
Promote your app
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Example of reach with a sponsored Google Search ad for a cycle shop.
Example of reach with a Google Shopping ad for a helmet.
Example of reach with a Google Shopping ad for cycling glasses.
Example of reach with a Google Maps search result for a cycle shop.

Unparalleled reach – only on Google and YouTube

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Maximise your ROI by connecting your data

Get better results from the start. When you set up Google Ads, connect your data sources, like Google Analytics and Google Tag Manager, so AI can learn from your signals and improve campaign performance.
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A Google Shopping Ad displaying headphones and a review of four and a half stars. A badge in the corner reads “+37% ROAS’ (Return on Ad Spend). A node-based diagram with icons representing web and performance data flow in from the left and connect to the ad unit.

Real results from real businesses

Google Ads can help every business grow and succeed, from local shops to global brands.
Woman riding in the passenger seat of a taxi that has PensionBee advertising on the side of the car.

“We’ve seen App downloads increase by over 400% in 6 months.”

PensionBee

Performance statistics are specific to this advertiser and individual results may vary.

We’re here to help

Our support team is here to help with any Google Ads questions you may have.

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Frequently asked questions

1 Google commissioned Ipsos Global Consumer Journeys (December 2025), an online survey conducted across 25 countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PL, SG, SE, TW, TH, US and UK). Results represent a global average across these countries and are not weighted to reflect population size. The survey included adults aged 18+ (n=12,594) who had made a considered consumer goods purchase in the previous week (across a range of categories) and had discovered brands and/or products on social media.

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