Sign in with Google 
Looking at the latest work at Cannes Lions, we are finally seeing how creatives use AI tools to power new forms of storytelling and unlock superintelligent growth engines. That is what great creatives do: They take new tools and invent the unimagined.
Consider the smartphone camera. Putting a lens and an accelerometer in everyone’s pocket sparked an explosion of innovation, giving rise to Instagram, Uber, and Google Lens. AI is poised to ignite a similar explosion. We are past asking what AI will do for us, and finally focusing on what we can do with AI.
This guide explores how we move past using AI merely to automate old tasks, and instead use it to power a bold, uncharted era of creative advertising.
To bring this to life, we spent time with more than 20 of the world’s most passionate expert leaders — marketers, creatives, and technologists mastering their new instruments to open up a bigger, brighter future for AI creativity.