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A curved line connects tagging, conversion, consent, and Google Analytics icons to the blue Google Safety Center shield.

Reach your goals with Google Ads privacy-preserving solutions

Together, sitewide tagging, enhanced conversions for web, Consent Mode and Google Analytics allow you to make the most of your first-party data to more accurately measure campaign performance and drive results.

How these solutions work together

These solutions work in sync to generate and use first-party data, helping you and your account’s automated solutions optimise ad performance.
Customer clicks ad

Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups and campaigns are best at driving valuable customer activity.

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Benefits of Google Ads privacy-centric solutions

Measure performance

All four solutions work together to build and recover as much first-party data as possible, using machine learning to fill measurement gaps.
Reach your audience

Use first-party data to build rich audience lists with Customer Match to deliver the most relevant experiences to your customers.
Optimise campaigns

Accurate first-party data measurement gives you richer insights and helps automated solutions like Smart Bidding optimise toward your goals.
Focus on trust

Google solutions are developed following strict privacy protocols and standards throughout every stage of development.

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Get a customised privacy-first measurement plan

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