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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Reach your goals with Google Ads privacy-preserving solutions

Together, sitewide tagging, enhanced conversions for web and Google Analytics allows you to make the most of your first-party data to more accurately measure campaign performance and drive results.
A curved line connects tagging, conversion, consent, and Google Analytics icons to the blue Google Safety Center shield.

How these solutions work together

These solutions work in sync to generate and use first-party data, helping you and your account’s automated solutions optimize ad performance.
A cursor clicks on a Google Ad for a sweater.

Customer clicks ad

Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

A product page for the sweater being sold in the Google Ad.

They browse your website

Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.

The sweater from the Google Ad being added to a customer’s online shopping cart.

They make a purchase

Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions.

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  • Customer clicks ad

    Customer clicks ad

    Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

  • They browse your website

    They browse your website

    Google Analytics offers a complete view of the customer journey and uses machine learning to predict actionable insights that can help you optimise your marketing strategy.

  • They make a purchase

    They make a purchase

    Enhanced conversions for web fills gaps when conversions can’t be linked to ad interactions.

A cursor clicks on a Google Ad for a sweater.
A product page for the sweater being sold in the Google Ad.
The sweater from the Google Ad being added to a customer’s online shopping cart.

Benefits of Google Ads privacy-centric solutions

Measure performance

All four solutions work together to build and recover as much first-party data as possible, using machine learning to fill measurement gaps.
Reach your audience

First-party data can be used to build rich audience lists with Customer Match to deliver the most relevant experiences to your customers.
Optimise campaigns

Accurate first-party data measurement gives you richer insights and helps automated solutions like Smart Bidding optimise toward your goals.
Focus on trust

Google Ads aim to keep people safe with products that are secure by default, private by design, and put users in control.

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