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Use analytics to inform your marketing strategy
Google Analytics uses advanced machine learning models to surface customer insights from your first-party data – across both your app and website – to help you improve your marketing.
Benefits of using Google Analytics
Address measurement gaps
Conversion modeling fills in measurement gaps due to cookie loss.
View holistic customer journeys
You can get a complete view of the customer life cycle across platforms and devices.
Get richer insights
Advanced machine learning models provide insights and audience lists to improve campaign performance.
Maintain privacy controls
Granular country-level controls that are in keeping with the local laws of each country for data collection and usage meets evolving needs of advertisers.
Zomato garners 10% higher order value and 30% lower acquisition cost
Zomato is an Indian restaurant aggregator and food delivery platform. Zomato was looking for a new solution to increase their premium user base and ensure their order frequency goals were met while achieving profitability. Zomato created a new event using Audience Triggers for creating audiences which are both of high value and yield a better ROI. After a few weeks, Zomato’s Google App campaigns saw a 10% higher average order value at a 30% lower cost per acquisition.
How Google Analytics works
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