Marketing Now & Next: U.K. industry leaders talk creativity, DEI, and data

October 2023

Jenni Baker

Every marketing leader is on a journey to build better work for the future — especially in a world impacted by evolving privacy expectations and the speedy evolution of AI.

In a new three-part video series, Think with Google and The Drum put U.K. industry leaders in the spotlight to share what’s important now (2023) and next (2024 and beyond).

Hear from leaders at AMV BBDO, Diageo, and M&C Saatchi London in conversation with The Drum’s senior editor, Jenni Baker, as they reveal what’s on their minds across creativity, DEI, and privacy in marketing. Watch all three episodes below.

On the left, a life-size play button icon with a red overlay and a “1” on it. A cursor is next to it. The play button is connected by a line to a photograph of Nick Hulley and Jenni Baker sitting at a table, with two mugs between them, talking.

Episode 1: Creativity — ambitions limited only by imagination

The rules of creativity are changing. With evolving narratives, emerging channels, and the rise of AI tipped to disrupt the generation of ideas, AMV BBDO’s joint chief creative officer, Nick Hulley, discusses a new lens for creativity in 2023 and beyond.

Watch now →

On the left, a life-size play button icon with a red overlay and a “2” on it. A cursor is next to it. The play button is connected by a line to a photograph of Grainne Wafer and Jenni Baker sitting at a table, with two glasses between them, talking.

Episode 2: Diversity — a journey of sustained and strategic action

Brands are increasingly making strides to reflect the multicultural and nuanced world we live in — both in the work they put out and behind the scenes. Diageo’s global director of beer, Baileys, and Smirnoff, Grainne Wafer, explores how marketing leaders can embrace a diverse and inclusive culture to improve creative outputs and drive better business decisions.

Watch now →

On the left, a life-size play button icon with a red overlay and a “3” on it. A cursor is next to it. The play button is connected by a line to a photograph of Jenni Baker and James Calvert sitting on a sofa talking.

Episode 3: Data — the future of marketing in a privacy-first landscape

The rapid evolution of AI is changing the data and privacy landscape. M&C Saatchi London’s chief data strategy officer, James Calvert, discusses the opportunities this presents for marketers — and the moves agencies are having to make to stand out from the competition.

Watch now →

From the changing rules of creativity to the impact of putting DEI front and centre, get inspired to take your marketing further with leading perspectives from across the industry.

Next up: Episode 1: Creativity — ambitions limited only by imagination. Watch video.

Explore more insights from the United Kingdom

Jenni Baker

Senior Editor, The Drum

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Marketing Now & Next: U.K. industry leaders talk creativity, DEI, and data

Episode 1: Creativity — ambitions limited only by imagination

Episode 2: Diversity — a journey of sustained and strategic action

Episode 3: Data — the future of marketing in a privacy-first landscape

Next up: Episode 1: Creativity — ambitions limited only by imagination. Watch video.

Explore more insights from the United Kingdom

Jenni Baker

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