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Evolving narratives, emerging channels, and the rise of AI are fundamentally changing the way creative ideas are brought to life. Yet for AMV BBDO, it still starts with problem solving and ends with layering on meaning and emotion through beautiful storytelling.
In this conversation, joint chief creative officer, Nick Hulley, explains how approaching creativity from these two sides helps AMV BBDO supply a universal look to the world that can be used in different shapes and forms, and across many channels and audiences.
This is the first episode of ‘Marketing Now & Next’, our new mini-series in collaboration with The Drum. Watch the full video to find out why brands need to interact everywhere, how AI could remove barriers to creativity, and much more.
