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Consumer Insights
Learn how to market to the predictably unpredictable customer.
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Travel 2040: 2.4 billion reasons to get excited about the future of travel -
Deeper than social: Marketing lessons on YouTube from the Sidemen -
Unlock retail growth in 2025: How brands can stand out from the crowd -
Rain or shine: How Waitrose won British summer with a weather-reactive ad campaign -
The rise of refurbished tech: How marketers can drive sustainable consumer choices
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Connect with customers throughout their increasingly complex journeys
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Mapping today’s customer journey with BCG’s Derek Rodenhausen
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Put influence maps at the core of your marketing strategy. Here’s how
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Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing
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Unlocking the 80/20 rule: How to build customer lifetime value
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