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Measurement
Build business advantage with your data.
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Rethink ROI with AI-powered measurement -
AI is helping leading marketers drive outsized revenue. Here’s how -
How marketers can put AI, measurement, and more into practice in 2025 -
Accelerating growth: Carwow’s high-octane measurement strategy -
Rain or shine: How Waitrose won British summer with weather-reactive ads
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10 truths guiding Google’s media strategists in 2025
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How The New York Times’s subscriber-first mindset unlocks opportunities for advertisers
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Data Foundations for Growth: Drive and measure results in the AI era
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Fasten your seatbelts, KLM takes flight with carbon-conscious marketing strategy
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Time for change: How Watches of Switzerland Group future-proofed its marketing measurement
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