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First-party data is a critical asset for marketers, but it must be used responsibly and ethically. To thrive in an evolving privacy landscape, agencies are having to adapt their data practices — from updating policies to training employees.
In this episode, chief data strategy officer of M&C Saatchi London, James Calvert, explains the data challenges and opportunities for marketers in a world increasingly shaped by the rapid evolution of AI.
This is the third and final episode of ‘Marketing Now & Next’, our new mini-series in collaboration with The Drum. Watch the full video to learn how privacy-first data strategies will inform the future of marketing, and how agencies can use it to set themselves apart from the competition.
