Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now
Merchant Center
Start now

Turn more online shoppers into customers

Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more.
Start now
User interface demonstrating a user searching for running shoes on Google, with a pop-out of the sponsored results enhanced for emphasis.

Promote your products across Google in three steps

Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place.
User interface demonstrating a user browsing a list of their approved products successfully uploaded in Merchant Center.

Add your product information to Merchant Center

Start by creating a free Merchant Center account*. Then add your products to Google by linking your online shop or uploading a file with information about your inventory, like product names, prices and photos.

Two user interface modules: One demonstrating a user creating a name and budget for a new campaign in Performance Max and the other displaying the customer experience of seeing sponsored product listings on Google Search as a result of that campaign.

Create your Performance Max campaign

You can easily create your campaign directly from Merchant Center. Just link your Google Ads account, and set a budget that works for you**. You’ll only pay when customers engage with your ads to view your site or inventory.

Two user interface modules: One shows a table in Merchant Center where users learn which of their products are top sellers. The other displays a list of that user's top audience segments.

Improve your campaign with actionable insights

View reporting to understand what’s working, what isn’t, and how to improve your results. For more advanced insights and AI-powered recommendations, you can use Google Ads.

Play animation

Pause animation

Play animation

Pause animation

  • Add your product information to Merchant Center

    Add your product information to Merchant Center

    Start by creating a free Merchant Center account*. Then add your products to Google by linking your online shop or uploading a file with information about your inventory, like product names, prices and photos.

  • Create your Performance Max campaign

    Create your Performance Max campaign

    You can easily create your campaign directly from Merchant Center. Just link your Google Ads account, and set a budget that works for you**. You’ll only pay when customers engage with your ads to view your site or inventory.

  • Improve your campaign with actionable insights

    Improve your campaign with actionable insights

    View reporting to understand what’s working, what isn’t, and how to improve your results. For more advanced insights and AI-powered recommendations, you can use Google Ads.

User interface demonstrating a user browsing a list of their approved products successfully uploaded in Merchant Center.
Two user interface modules: One demonstrating a user creating a name and budget for a new campaign in Performance Max and the other displaying the customer experience of seeing sponsored product listings on Google Search as a result of that campaign.
Two user interface modules: One shows a table in Merchant Center where users learn which of their products are top sellers. The other displays a list of that user's top audience segments.

Multiply your conversions and drive sales with Performance Max

Reach valuable customers across Google

Promote your products across all of Google’s advertising channels with a single Performance Max campaign.
A product listing card for a mobile interface of a black running shoe, with the name, price, reviews and delivery information listed below the product image. Icons for Google products that this listing can appear on – like Google Maps, Google Search and YouTube – are displayed around the module in a circular fashion.

Increase your sales and ROI

Performance Max campaigns use Google AI to drive sales and maximise ROI by showing your ads to the right customers at the right time across Google surfaces.
An upward-trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on – like Google Maps, Google Search and YouTube – in a circular fashion.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalised insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.
User interface module from Merchant Center demonstrating Trending search terms that are associated with their business for a user in Merchant Center.

Success stories that we love

Image of Caraway pans on a stove
31%
increase in ROAS

“The flexibility of Performance Max with in-day budget shifts was astounding for our Black Friday campaign.”

- Connor Dault, Head of Growth & Digital Product,
Caraway

Image of Bombas socks and t-shirts
33%
increase in conversion rate

“Performance Max has helped us scale our business by enabling us to reach new customers across different placements that we previously hadn’t been in. We’re really pleased with the success that we’ve seen thus far and are excited to keep testing new features as they become available”

- Carolyn Dixon,
Performance Marketing, Bombas

Image of Dime beauty products like Super skin toner and Gentle Jelly cleanser
50%
increase in ROAS

“The simplicity of Performance Max has made it easy to prioritise new customers while maintaining efficiency goals.”

- Marshall Ward, VP of Marketing,
Dime Beauty

Frequently Asked Questions

Ready to drive more sales? Get started with Merchant Center.

Start now

* If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website.

** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Merchant Center
Manufacturer Center
Start now