Sign in with Google In the AI era, marketing should be unstoppable. Its future is being written in real time, and Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.
Joshua Spanier, Google’s VP of AI and marketing strategy in conversation with Rishad Tobaccowala, former chief growth and strategy officer of Publicis Groupe.
Marketing is moving fast, but are we moving in the right direction? In this episode, legendary strategist Rishad Tobaccowala, former chief growth and strategy officer of Publicis Groupe, drops by to deliver some seriously spicy thinking on the state of the marketing industry and what it means for marketing strategy.
Spoiler alert: He thinks we’ve lost the plot.
Instead of obsessing over technology and optimization, Rishad breaks down why the future actually belongs to talent, human insight, and deep curiosity. We dive into his blueprint for navigating “tectonic times,” why you need to stop writing an “AI strategy,” and how thinking like an underdog is the ultimate superpower for staying relevant.
In this episode, you’ll discover:
- Six keys to organizational change
- Why true innovation happens when you step outside your category
- Rishad’s daily routine: How he uses 66 different resources to learn and stay ahead
- The “Company of One” framework and how to articulate your unique craft versus skill
- Rapid-fire “Signal or Noise” on remote work, side hustles, and the future of work
Check out all the Frontier CMO podcast episodes on the YouTube playlist.
