Sign in with Google In the AI era, marketing should be unstoppable. Its future is being written in real time, and Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.
Joshua Spanier, Google’s VP of AI and marketing strategy in conversation with Google’s Chief Marketing Officer Lorraine Twohill.
Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI.
Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack her approach to marketing leadership, how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage.
Check out all the Frontier CMO podcast episodes on the YouTube playlist.