Sign in with Google In the AI era, marketing should be unstoppable. Its future is being written in real time, and Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.
Joshua Spanier, Google’s VP of AI and marketing strategy in conversation with Knotch CEO and co-founder Anda Gansca.
The future of websites and content isn’t about chasing vanity impressions. It’s about driving true digital retention.
Recorded live at New York’s Guggenheim Museum, Knotch CEO and co-founder Anda Gansca joins Frontier CMO host Josh Spanier to unpack how the brand website is evolving in an AI-first world.
In this episode, we uncover the hidden trap of “corrosive content,” driving 80% of web traffic to bounce instantly, and outline a strategic playbook for modern marketing leaders.
Because the website remains the definitive front door for customer discovery and high-stakes decision-making, mastering the next era of web content is more than just site refresh. It is a critical growth imperative for today’s CMO.
Check out all the Frontier CMO podcast episodes on the YouTube playlist.
