Sign in with Google In the AI era, marketing should be unstoppable. Its future is being written in real time, and “Frontier CMO” talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.
Host Josh Spanier talks with Aude Gandon, chief digital and marketing officer at The Estée Lauder Companies, in the latest episode of the “Frontier CMO” podcast.
Jo Malone London. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands that make up The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself for every era, from the department-store counter to the digital storefront. Now it’s making its biggest leap yet: AI.
In the season three premiere of “Frontier CMO” host Josh Spanier sits down with Chief Digital and Marketing Officer Aude Gandon to explore how one of the world’s most iconic beauty companies is using AI to personalize consumer experiences, reimagine creativity, and build brands that endure.
What you’ll learn in this episode:
- How Estée Lauder overhauled its marketing operating model and consolidated global media to react at the speed of culture.
- Why your CFO is your most crucial ally and how to prove marketing is an investment, not a cost center.
- Navigating C-suite influence, knowing when to compromise, and leading with strategic courage.
- Why the AI era demands a return to fundamental brand differentiation and emotional connection.
- How Jo Malone London and Google built a conversational Scent Finder to personalize fragrance discovery online.
- What AI revealed about why MAC’s Ruby Woo and NASA-inspired Crème de la Mer both became timeless icons.
- Why 90% hard work beats 10% talent.
