Sign in with Google Turn views into value with ads on YouTube
Find the right campaign for your business goals
Achieve unparalleled results with ads on YouTube
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Long-term ROAS
On average, YouTube drove 86% higher incremental long-term ROAS than paid social.1
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Not on Reels
In the US, 65% of YouTube Shorts users don’t use Instagram Reels.2
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Don’t use TikTok
In the US, 45% of YouTube Shorts users don’t use TikTok.3
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Favorite creators
78% of surveyed viewers in the US say their favorite creators are on YouTube.4
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Video platform
Surveyed viewers in the US rank YouTube as the #1 video platform when they need help making a quick purchase decision.5
Engage your audience with the right ad format
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Shorts
Move beyond likes—drive results. Get more from your social strategy by transforming your existing assets into a Shorts ad, turning new audiences into new sales .
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In-stream
Show up before, during, or after the content your audiences are engaging with. In-stream ads give you the flexibility to prioritize guaranteed views with non-skip, or reach your most engaged fans with skippable ads.
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In-feed
Put your brand in front of audiences when they’re already searching and discovering on the YouTube Homefeed and YouTube Search.
Drag. Drop. Launch.
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Select your best performing short-form videos or static images
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Drop them into the campaign sign-up flow during asset selection
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Launch your video ad campaign on YouTube
Inspiration and insights
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1 Source: Circana, LLC, MMM meta analyses commissioned by Google in 2025 that measured the long‑term impact of media via Brand Equity pathways; Research included 20 brand‑level observations derived from 40 MMM models spanning 104 weeks across 10 US CPG brands in the Home Care, Personal Care, Beauty, Food, and Beverage verticals (2023–2024); ROAS defined as incremental sales per $ spent for total Google media.
2 According to a survey conducted by GWI, in the US, 65% of YouTube Shorts users don’t use Instagram Reels.
3 According to a survey conducted by GWI, in the US, 45% of YouTube Shorts users don’t use TikTok.
4 According to a survey conducted by Kantar, 78% of surveyed viewers in the United States say that their favorite creators are on YouTube, placing YouTube #1 out of other online platforms including Facebook (57%), Instagram (68%), TikTok (72%), and Snapchat (60%) (US, Jan 2026).
5 According to a survey conducted by Kantar, surveyed viewers in the United States rank YouTube as the #1 video platform when they need help making a quick purchase decision, outperforming other online video platforms including Facebook, Instagram, TikTok, and Snapchat (US, Jan 2026).
6 According to Ipsos, repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%, while maintaining brand attention and short-term sales effectiveness