Skip to content

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Get started Sign in
YouTube Ads
Sign in Get started

Don’t just buy an impression — make an impression on YouTube

Get more reach and influence with YouTube - the #1 leader in streaming watchtime for over 2 years in the US, according to Nielsen1. YouTube is where the biggest cultural moments unfold, and where the most influential voices make the most relevant content. That means billions of leaned-in fans and stronger results for brands.
Contact an Ads Expert
We see an image of YouTube creator smiling
  • We see an image of a claim “If viewers in the U.S. could only watch one service for a year, the #1 platform they chose was YouTube”

    YouTube is the epicenter of culture

  • We see an image of a person waiving with headphones next to a claim “U.S. viewers rank YouTube as #1 for trustworthy creator content”

    Home to billions of passionate fans

  • We see an image of a claim “YouTube drives 2.1x higher long-term ROAS than online video”

    Driving unparalleled results for brands

Achieve your goals with YouTube’s streaming ad solutions

Drive awareness and consideration at scale
Boost brand association and capture attention
Foster authentic connections with your brand

Drive awareness and consideration at scale

Drive awareness and consideration at scale

Video Reach Campaigns help you maximize the reach of your video ad, and Video View Campaigns help you maximize views of your video ad across YouTube.
We see an image of people gathering in a living room with a skip button at the bottom

Boost brand association and capture attention

Boost brand association and capture attention

Align with the top creators, most popular content, and biggest cultural moments on YouTube with YouTube Select, including Lineups and Sponsorships.

Stand out during key moments and ensure your brand is front and center with high impact placements, including the YouTube Masthead, First Position, and Pause Ads.
We see an image of person playing tennis in video

Foster authentic connections with your brand

Foster authentic connections with your brand

Now testing in select markets, you can identify relevant creators and measure performance in one centralized place, directly in Google Ads. Learn about creator partnerships powered by BrandConnect.
We see an image of a creator looking into the distance

See how these brands drove results with YouTube

To promote the launch of its Galaxy S24 Series, Samsung partnered with YouTube creator MrBeast. They leveraged a Takeover sponsorship for 100% SOV on his channel and a sponsored video that trended at #1 on YouTube.

Pepsi leveraged YouTube’s reach and cultural relevance to launch a new brand identity for its 125th anniversary. The campaign featured immersive content from the big screen to Shorts, reinforcing YouTube as one of Pepsi’s top ROI drivers.

To disrupt competitors and stay top of mind during allergy season, Allegra utilized YouTube Pause Ads. This high impact placement on TV screens helped the brand drive consideration and surpass industry benchmarks for brand favorability.

Page number 1 / 3

Achieve your marketing goals with YouTube

Contact an Ads Expert
1 Nielsen Gauge Report, US, Feb 2023 - Jan 2025

2 According to a survey conducted by Kantar, if viewers in the United States could only watch one service for an entire year, the #1 platform they chose was YouTube. This was true for GenZ (18-26) viewers as well. Source: Google/Kantar, WhyVideo, n=2177 weekly video viewers 18-64 (US), n=652 GenZ (18-26), fielded from (1/17/24-2/7/24). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat

3 According to a survey conducted by Kantar, viewers in the United States rank YouTube as the #1 platform for trustworthy creator content. Source: Google/Kantar, WhyVideo, n=1035 Youtube viewers, n=2177 weekly video viewers 18-64 (US), fielded from (1/17/24-2/7/24). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat

4 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.1x higher long-term ROAS than Online Video. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.
Get started