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Get more with YouTube Shorts
Inside the Shorts feed, people are engagement-happy and ready to tap, swipe,
and click. With YouTube Shorts people can access a little bit of YouTube
wherever they are, no matter what they’re doing. Brands can also get more with
YouTube Shorts.
Drive more performance with Shorts ads
Shorts extends what’s possible on YouTube
YouTube delivers a wide range of formats from short-form to
long-form video, accessible anytime, anywhere, on any
device.
Shorts viewers are leaned-in
With Shorts, people can get more of what they already like
about YouTube, where they can find something new or learn more
about an existing passion. Shorts ads capitalize on that
engagement to boost awareness and create impact.
Shorts ads are effective
The fun, engaging nature of the Shorts feed means that brands
have a chance to resonate with viewers with tappable, engaging
ads.
Why YouTube should be part of your short-form video strategy
2 Billion
monthly logged-in users.1
96%
of Gen Zers in the U.S. say they watch both short-form and long-form videos on YouTube2
2.3X
higher long-term ROAS than paid social3
See how these businesses grew with YouTube Shorts
Urban Decay used a creator-led Shorts strategy to build connection and conversation with shoppers, driving a 278% lift in searches and 3% lift in purchase intent, outperforming L’Oreal USA benchmarks.
To promote the launch of its Galaxy S24 phone, Samsung used AI-powered video campaigns to expand its reach to YouTube Shorts, which lifted its conversion rate by 13% vs. BAU (horizontal-only) campaigns.
eBay saw success incorporating creator-made ads into its YouTube strategy, with Shorts ads driving 57% higher click-through rates compared to its standard ads.
Unilever’s Liquid I.V. partnered with creators and used YouTube Select Shorts to drive a best-in-class view through rate and 8% uplift in brand recall.
Get more with YouTube Shorts
1 In 2023, YouTube Shorts crossed 2B monthly logged-in users globally.
Source: YouTube Internal Data, Global, May 2023
2 Google/Material, U.S., Power of YouTube Shorts, 2024, n=692, ages 13–24 and watch YouTube Shorts at least once a month, field dates: Nov. 7, 2023–Nov. 22, 2023
3 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3X higher long-term ROAS than Paid Social. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.
2 Google/Material, U.S., Power of YouTube Shorts, 2024, n=692, ages 13–24 and watch YouTube Shorts at least once a month, field dates: Nov. 7, 2023–Nov. 22, 2023
3 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3X higher long-term ROAS than Paid Social. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.