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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Get more with YouTube Shorts

Inside the Shorts feed, people are engagement-happy and ready to tap, swipe, and click. With YouTube Shorts people can access a little bit of YouTube wherever they are, no matter what they’re doing. Brands can also get more with YouTube Shorts.
We see an image of a person featured in a YouTube Shorts video.

Drive more performance with Shorts ads

Shorts extends what’s possible on YouTube
Shorts viewers are leaned-in
Shorts ads are effective

Shorts extends what’s possible on YouTube

Shorts extends what’s possible on YouTube

YouTube delivers a wide range of formats from short-form to long-form video, accessible anytime, anywhere, on any device.

Shorts viewers are leaned-in

Shorts viewers are leaned-in

With Shorts, people can get more of what they already like about YouTube, where they can find something new or learn more about an existing passion. Shorts ads capitalize on that engagement to boost awareness and create impact.

Shorts ads are effective

Shorts ads are effective

The fun, engaging nature of the Shorts feed means that brands have a chance to resonate with viewers with tappable, engaging ads.
Image of three YouTube shorts creators in vertical frames with product icons next to each frame

Why YouTube should be part of your short-form video strategy

2 Billion

monthly logged-in users.1

96%

of Gen Zers in the U.S. say they watch both short-form and long-form videos on YouTube2

2.3X

higher long-term ROAS than paid social3

YouTube Shorts logo

Get more with YouTube Shorts

1 In 2023, YouTube Shorts crossed 2B monthly logged-in users globally. Source: YouTube Internal Data, Global, May 2023

2 Google/Material, U.S., Power of YouTube Shorts, 2024, n=692, ages 13–24 and watch YouTube Shorts at least once a month, field dates: Nov. 7, 2023–Nov. 22, 2023

3 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3X higher long-term ROAS than Paid Social. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.