Sign in with Google Across APAC, app businesses are shattering creative ceilings as they use AI to reimagine traditional workflows.
Pakistan-based Funsol Technologies is dismantling production bottlenecks, scaling image variations from 750 per month to over 100,000. SeaBank Indonesia is pushing the boundaries of creative customisation, and Falcon Game Studio in Vietnam is generating pitch-perfect video ads that help it acquire new customers at lower cost.
By using AI to amplify creativity and productivity, the trio also gain a powerful ROI multiplier: high-quality creative can drive 4.7X more profit, as Kantar’s research shows.
We unpack how these three app businesses are using Google AI to turn yesterday’s creative ceiling into the new baseline for driving profitable growth.
Unleash high-volume creative output using automation: Funsol
The more creative variations you can generate, the faster you can find the next top-performing ads. Traditional studios aspire to do this, but often run into manual design and budget constraints.
Enter AI-powered automation. It’s helping Funsol to make high-volume, high-velocity asset production a reality — and a competitive advantage to boot.
Funsol, which builds gaming and utility apps and custom software, wanted to exponentially boost creative output. So it built custom automation tools that plug directly into Gemini, Google’s multimodal model.
That automated half of its creative workload as well as much of its industry research and analysis, transforming its traditional studio into an AI-first content engine. What happened next was unprecedented.
Guided by insights from Gemini’s real-time scan of market trends like search intent, the workflow generated 46X more image assets daily. And within a month, it generated 100,000-plus image variations.
Funsol also used Gemini across video ads production, from researching audience trends to generating resonant scripts and avatars. The output lift: 10X more video assets daily.
Not only did 79% of those creative assets meet the brand’s performance benchmarks, they enabled Funsol to optimise cost-per-video-completion, a metric that measures video ads’ impact in app campaigns.
All those ad performance improvements gave Funsol the confidence to raise fourth-quarter media spend by 89%, which it used to further optimise creative asset quality. Sure enough, by reinvesting the cost and time savings to scale its global marketing strategy, Funsol reaped a 95% surge in quarter-on-quarter business revenues.
Efficiently customise ads to drive engagement: SeaBank Indonesia
Generating ads at scale and speed using AI is the new baseline. But to win over audiences who’re inundated with ads, marketers must also bring personalised creatives to a whole new level.
That’s why digital banking service SeaBank Indonesia is using Google AI to push past the traditional limits of laborious asset customisation.
SeaBank wanted to engage audiences aged 18 to 30 with bespoke video ads that meet their distinct viewing and content preferences. So it partnered with Google on a pilot to create the most resonant assets for this segment using Gemini’s models:
1. Generate character personas using Gemini: The personas were anchored in clear visual guidelines about the characters’ appearance, attire, and speaking manner. That prevented AI hallucinations, and ensured flawless accuracy and consistency in the way the characters were rendered throughout the video.
2. Customise creatives at speed using Nano Banana: The image generation model delivered photorealistic imagery that matched the team’s highly nuanced prompts. That enabled SeaBank to curate an array of highly specific creatives and ad messages, such as offers of free fund transfers and no administration fees, that proved to be most popular with app users.
3. Multiply immersive video experiences using Veo 3: The video generation model swiftly transformed customised assets into quality videos, complete with seamless sound effects and lip-syncing.
Since Veo 3 understands physics and high-definition image rendering, it can optimise videos for mobile-first applications. Using Veo 3 allowed SeaBank to reach young Indonesians across formats and screens with video ads that display perfectly across different aspect ratios, like landscape, vertical and square.
SeaBank Indonesia used the Google AI-powered models Nano Banana and Veo 3 to generate customised video ads at speed, lowering cost per install and cost per conversion.
In an A/B test to compare the pilot’s AI-generated ads with conventional ones, the former delivered superior business results at a fraction of the traditional production time.
Not only did the AI-customised ads drive higher click-through rates, they efficiently converted user interest into actions like downloads. That reduced cost per install by 4% and cost per conversion by 3%, while enabling SeaBank to successfully scale its digital financial inclusion effort across Indonesia.
Discover winning creatives using AI models: Falcon Game Studio
AI-powered workflows aren’t just limited to generating quality creatives that keep existing customers engaged. The Gemini ecosystem can also help you find and capture new audience segments using spot-on creatives, as Falcon Game Studio’s success story shows.
The arcade and puzzle app developer, owned by Vietnam-based OneSoft, wanted to expand the audience for its “Goods Sorting” game, which is highly popular with women. So it partnered with Google to analyse the competitor landscape and landed on two untapped segments: men, and adults aged 35 to 44.
To uncover the creatives that perform best with these new audiences, the studio used Gemini to evaluate over 420 of its video assets. Having identified visual and structural elements that successfully drove user engagement, it crafted a blueprint with actionable insights such as:
- Add clear calls-to-action to drive higher installs, higher view-through conversions (VTC), and a lower cost-per-click.
- Feature multiple gameplay flows in ads to achieve wider distribution and a higher average of installs and VTC.
Falcon Game Studio then used Veo 3 to convert static images into lively creatives that appealed to its intended male audience.
The Google Ads campaign — the biggest-ever for “Goods Sorting” — was a hit, scoring 1.1X target return on ad spend within the first month. What’s more, retention rates for the new male customer segment matched that of its key female demographic.
From prompting to briefing: Amplify your creativity using AI
The three case studies show how marketers can use AI to drive creative excellence and returns by making a key pivot: Move beyond prompting AI to briefing it like a strategic partner.
As Supphasit Chokmongkolsatian, chief strategy officer at Ogilvy Thailand, points out, “Marketers amplify their creativity when they use AI not just as a generalist tool, but as a specialist teammate.”
Indeed, marketers that embrace Google AI to bridge strategy and creativity are making breakthroughs routine. Transcend your own creative ceilings by harnessing AI for automation, customisation, customer acquisition — and whatever else your imagination leads you to.
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