Sign in with Google As we turn the page on 2021 we know that we have to adjust to a newer way of living. The world is changing faster than ever before, where every day is different from the past. What doesn’t change is our need to know and to make sense of it all.
Every day, people all over the world turn to the search bar to satisfy their curiosities, deepen their knowledge, and make sense of the world around them. Collectively, these searches paint a picture that gives us unique insight into what people really care about.
As marketers, we need to continually understand and keep up with the changes in consumer behaviour and preferences. Our Year in Search report uses data from billions of searches to identify the top five consumer trends that will help guide your marketing strategy into the next year.
The trends highlighted in this report are well underway in APAC. They not only showed us the staying power of digital, but also made us realise that some changes weren’t temporary after all. Consumers are rethinking and reevaluating their lifestyles, and this means marketers need to adapt rapidly to changing consumer behaviours and mindsets.
So, let’s learn from 2021 because we need to look back in order to move forward.
From marketers to marketers.
From us to you
Trend 1: Digital mainstreamed
Trend 2: Lives reexamined
Trend 3: Bridging distances
Trend 4: Truth seekers
