Sign in with Google The world is changing faster than ever before, where every day is different from the past. What doesn’t change, is our need to connect, our need to know and to make sense of it all. As we turn the page to 2022, it is a great time to slow down, pause and reflect on the insights that can help us to capture the opportunities of this new year.
Every day, people all over the world turn to search to satisfy their curiosities and to deepen their knowledge. Collectively, these searches paint a picture that gives us unique insight into what people really care about.
As marketers, we need to continually understand and keep up with the changes in consumer behaviour and preferences. In December 2021, top trending keywords of the year revealed Hong Kong’s hot topics across different categories of interest. Apart from pandemic-related keywords, we also saw surging interest in topics related to Olympics and financial investment.
To better make sense of these billions of searches for marketers, this Year in Search report uses search data in APAC to identify the top five consumer trends that will help guide your marketing strategy into the next year. From newfound priorities to increasing expectations of brand accountability, this new consumer climate is uncharted territory. This report enables you to understand the insights behind the search data to get ready for what comes next.
To another year of change, adapting and incredible resilience.
From us to you.
Trend 1: Digital mainstreamed
Trend 2: Lives reexamined
Trend 3: Bridging distances
Trend 4: Truth seekers
