Sign in with Google February 17, 2025
YouTube Works Awards
Celebrating best-in-class advertising campaigns on YouTube.
Select a country to view locale specific award and submission details.
Select a country to view locale specific award and submission details.
Hong Kong
What are the YouTube Works Awards?
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing, and everything in between, YouTube has seen how incredible video content can drive equally powerful results.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creative on YouTube in the past year.
Winners join an esteemed shortlist of trophy bearers that help shape the future of creative effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creative on YouTube in the past year.
Winners join an esteemed shortlist of trophy bearers that help shape the future of creative effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
In partnership with
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Kantar
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Contest begins
-
Submissions end
March 16, 2025
-
Winners announced
June 3, 2025
2025
Award categories
Explore the different categories in this year’s YouTube Works Awards.
Our 2025 judges
Brian Chan
Senior Digital
Marketing Manager,
Friesland Campina
(Hong Kong) Limited
Caterina Camerata
Strategy Lead, Publicis
Media Hong Kong
Cecilia Lai
Deputy Senior
Marketing Manager,
Promise
Cherry Tsui
Assistant General Manager,
Head of Marketing Division,
Personal Banking and
Wealth Management,
Bank of China (HK)
Gabriel Kung
Chief Commercial Officer,
Bowtie Life Insurance
Jacqueline Tsang
Executive Manager,
Digital Marketing Channels,
Content and Intelligence,
The Jockey Club Cps
Jason Wong
General Manager,
Investment Products,
Omnicom Group HK
Joey Wong
Head of Performance
Marketing and MarTech,
Standard Chartered
Kenny Sham
General Manager,
Hong Kong, Macau
& Thailand, Klook
Raymond Ng
Senior Regional Digital
Marketing Manager,
North Asia, Cartier
Renee Chan
Customer Experience and
Marketing Director, Pizza Hut
and PHD Hong Kong and
Macau, Pizza Hut and PHD
Roman Khan
Co-Founder & President,
Peak 21
Samson Fong
Head of Marketing,
Beame
Silas Ho
Senior Vice President,
Domestic Business and
Essence Mediacom, Hong
Kong, EssenceMediacom
Tania Lau
Vice President, Head of
Brand & Communications,
Consumer Business Group,
HKT Limited
Wai Chung Au
Managing Director,
Media, Dentsu
Hong Kong
Angela Wong
Chief Marketing and
Customer Officer,
AXA Hong Kong
& Macau, AXA
Darren Chan
Managing Director,
Food, HK & Macau
(Wellcome),
DFI Retail Group
Edward Bell
General Manager, Brand,
Insights and Marketing
Communications,
Cathay Pacific Group
Frankie Li
Vice President,
Global Marketing,
Lee Kum Kee
Tak Lee
General Manager
of Marketing,
Swire Properties
Tin Kin Chan
Senior Director, Head
of Brand Function and
Commercial Operation,
P&G HKTW,
Procter & Gamble
Yvonne Leung
Director of Customer
Transformation & Growth,
BUPA
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
Check out the winners below and discover their success stories!
Want some inspiration for your next campaign? Check out this year’s Hong Kong winners below and new repository containing previous YouTube Works winners from all APAC markets!
McDonald’s Hong Kong – 50th Anniversary Celebration
Categories
To celebrate its 50th anniversary in a competitive market, McDonald’s aimed to deepen brand affection, drive store traffic and app engagement, and ultimately boost sales by connecting with Hong Kongers through shared nostalgia.
The campaign skillfully blended online and offline activities, using YouTube as a storytelling engine to promote a city-wide treasure hunt centered around nostalgic characters and iconic benches, thereby turning viewers into active participants.
The campaign successfully surpassed all targets, reaching over 9.8 million people and leading to a 2.7% sales growth above goal, a 21.4% beat on app engagement, and 120,000 new app registrations.
- Grand Prix
- Best Content Takeover
To celebrate its 50th anniversary in a competitive market, McDonald’s aimed to deepen brand affection, drive store traffic and app engagement, and ultimately boost sales by connecting with Hong Kongers through shared nostalgia.
The campaign skillfully blended online and offline activities, using YouTube as a storytelling engine to promote a city-wide treasure hunt centered around nostalgic characters and iconic benches, thereby turning viewers into active participants.
The campaign successfully surpassed all targets, reaching over 9.8 million people and leading to a 2.7% sales growth above goal, a 21.4% beat on app engagement, and 120,000 new app registrations.
MTR - Journey Together
Categories
The campaign leveraged a “One Story, Two Voices” creative strategy on YouTube, blending nostalgic elements like a classic song remake and retro movie scenes with modern collaborations featuring popular YouTubers and dynamic celebrities.
The digitally-focused campaign successfully generated over 10 million views, significantly lifted brand perception by being seen as warm and progressive, and achieved a 94% positive corporate image.
- Best Digital Transformation
The campaign leveraged a “One Story, Two Voices” creative strategy on YouTube, blending nostalgic elements like a classic song remake and retro movie scenes with modern collaborations featuring popular YouTubers and dynamic celebrities.
The digitally-focused campaign successfully generated over 10 million views, significantly lifted brand perception by being seen as warm and progressive, and achieved a 94% positive corporate image.
“HSBC Up” Activation Campaign
Categories
The campaign executed a strategy of creating varied content including inspirational employee stories and collaborations with popular YouTube creators, while utilizing a full suite of YouTube tools like Shorts, targeted ads, and a new one-click subscription feature to drive traffic and loyalty.
The campaign successfully gained over 15.5k new subscribers (a 40% increase), garnered 4.6 million views, and significantly boosted brand interest with a 175% increase in related Youtube Channel.
- Best Brand Channel
The campaign executed a strategy of creating varied content including inspirational employee stories and collaborations with popular YouTube creators, while utilizing a full suite of YouTube tools like Shorts, targeted ads, and a new one-click subscription feature to drive traffic and loyalty.
The campaign successfully gained over 15.5k new subscribers (a 40% increase), garnered 4.6 million views, and significantly boosted brand interest with a 175% increase in related Youtube Channel.
Standard Chartered In Times of Need Campaign
Categories
The campaign centered on a collaboration with popular YouTube creators “Trial & Error” to create authentic, relatable content, which was then amplified using a multi-format video strategy and precision-targeted ad tools like Demand Gen to guide consumers from awareness to conversion.
The campaign drove exceptional business growth, evidenced by a 500% surge in application open rates, a 126% increase in new customers, a 52% rise in sales volume, and a brand lift that far surpassed industry benchmarks.
- Best In Action
The campaign centered on a collaboration with popular YouTube creators “Trial & Error” to create authentic, relatable content, which was then amplified using a multi-format video strategy and precision-targeted ad tools like Demand Gen to guide consumers from awareness to conversion.
The campaign drove exceptional business growth, evidenced by a 500% surge in application open rates, a 126% increase in new customers, a 52% rise in sales volume, and a brand lift that far surpassed industry benchmarks.
McDonald’s Hong Kong – Such a Goooood Morning
Categories
The campaign centered on a year-long collaboration with the YouTube creator channel “SUCH HK,” featuring a mix of celebrity and local buskers in both long-form videos and Shorts to connect with Gen Z and culminating in a live music festival.
The initiative successfully drove a 13.7% growth in the breakfast segment, achieved over 6 million views, and significantly improved brand metrics, including a 3.8-point lift in being perceived as “Great for Breakfast.”
- Best Collaboration: Brand & Creator
The campaign centered on a year-long collaboration with the YouTube creator channel “SUCH HK,” featuring a mix of celebrity and local buskers in both long-form videos and Shorts to connect with Gen Z and culminating in a live music festival.
The initiative successfully drove a 13.7% growth in the breakfast segment, achieved over 6 million views, and significantly improved brand metrics, including a 3.8-point lift in being perceived as “Great for Breakfast.”
McDonald’s Fries, Bryan’s Pride
Categories
The campaign centered on a 15-minute YouTube documentary created with trusted creator Mill MILK, telling the authentic story of Bryan, an employee with special educational needs, and was launched as a live event using YouTube Premieres.
The campaign became a viral sensation, achieving double its view target with over 610k organic views, quadrupling its engagement goal with 100% positive sentiment, and successfully driving viewers to visit and support Bryan in-store.
- The Changemaker
The campaign centered on a 15-minute YouTube documentary created with trusted creator Mill MILK, telling the authentic story of Bryan, an employee with special educational needs, and was launched as a live event using YouTube Premieres.
The campaign became a viral sensation, achieving double its view target with over 610k organic views, quadrupling its engagement goal with 100% positive sentiment, and successfully driving viewers to visit and support Bryan in-store.
View past winners and more
Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.
What are the YouTube Works Awards?
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Netherlands in the past year.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Netherlands in the past year.
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Contest begins
February 10, 2025
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Submissions end
March 21, 2025
-
Winners announced
June 12, 2025
2025
Award categories
Explore the different categories in this year’s YouTube Works Awards.
The 2025 Local Jury
Henriette Van Swinderen
YouTube Works Awards
Jury Chair & Managing Director
BvA
Raoul de Graaf
Creator
Bankzitters
Mascha Feoktistova
Creator
Beautygloss
Denise Kenter
Brand Marketeer
Randstad Groep Nederland
Daniel Franco
Head of Retail Media
& Advertising
HEMA
Paul van Kuilenburg
Strategy Director
Alfred
Sebastiaan Spinhoven
Creative Content Director
StudioM
Appie Ayoubi
Talentmanager
& Creative Director
Ayo Agency
Senna Kost
Co-Founder and
Head of creative
aidem agency
Su May Tan
Country manager
Vayner
Edwin Hof
Global Digital Marketing
& CRM Rituals
Alexandra den Hartog
Head of Growth
Swapfiets
How to enter
Identify your most effective YouTube campaigns from 2024, review the Terms & Conditions, and fill out the submission form below. The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world. youtube-works-netherlands@google.com
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.
What are the YouTube Works Awards?
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.
The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.
Questions? Contact youtube-works-nordics@google.com.
The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.
Questions? Contact youtube-works-nordics@google.com.
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Contest begins
February 3, 2025
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Submissions end
March 7, 2025
-
Winners announced
14 May 2025
2025
Award categories
Explore the different categories in this year’s YouTube Works Awards.
Our 2025 judges
Caio Franchi
Head of Creative Works
Northern Europe
Google
Emma Zanderholm
Head of Digital
Publicis
Stefan Bjurholm
Head of Media
Telia
Frida Siversen Ljung
Copywriter & Partner
NordDDB
Eka Ruola
Chief Creative Officer
Nitro
Ilari Ahtola
Head of Digital
Dagmar
Ruusa Koskelainen
Head of Marketing
& Digital Sales
Finnair
Søren Christensen
Partner & Strategy Director
Robert/Boisen & Like-minded
Cecilia Jonasson
Exec. Director Dentsu DK
Dentsu
Katrine Marie Klitgaard
Head of Creative
Salling Group
Martin Saabye Maaløe
Senior Director & Group
Lead, Creative Performance
s360
Minna Philipson
CMO
Gelato
Stine Jarl Andersen
Advisor and team lead
- TRY Opt TRY
Jayany Jørgensen Bråthen
Head of Video
OMD
How to enter
Identify your most effective YouTube campaigns from 2024, review the Terms & Conditions, and fill out the submission form below.
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at youtube-works-nordics@google.com
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at youtube-works-nordics@google.com
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.
What are the YouTube Works Awards?
Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.
The Global YouTube Works Awards, in partnership with Kantar is finally coming to South Africa, to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.
The Global YouTube Works Awards, in partnership with Kantar is finally coming to South Africa, to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.
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Contest begins
12 Mar 2025
-
Submissions end
17 June 2025
-
Winners announced
10 Sept 2025
2025
Award categories
Explore the different categories in this year’s YouTube Works Awards.
Our 2025 judges
Judges to be announced soon.
How to enter
Identify your most effective and exciting YouTube campaigns that ran from 1st January 2024 to 31st May, 2025 , review the Terms & Conditions, and fill out the submission form below.
The YouTube Works Awards are easy and free to enter. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at youtube-works-za@google.com
The YouTube Works Awards are easy and free to enter. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at youtube-works-za@google.com
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
Check out compelling and effective advertising campaigns that have recently made an impact on YouTube.
What are the YouTube Works Awards?
As the world has changed in the span of a few years, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing - and everything in between - YouTube has seen how incredible digital content can drive equally powerful results.
The YouTube Works Awards, in partnership with Deloitte, is back to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.
This year’s awards comes packed with a fresh lineup of all-star jurors, a dedicated AI category on creativity, and expanded opportunities for recognition both locally and across Southeast Asia.
The YouTube Works Awards, in partnership with Deloitte, is back to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.
This year’s awards comes packed with a fresh lineup of all-star jurors, a dedicated AI category on creativity, and expanded opportunities for recognition both locally and across Southeast Asia.
In partnership with Deloitte
-
Deloitte
-
Contest begins
March 16, 2026
-
Submissions end
April 30, 2026
-
Winners announced
October 2026
2026
Award categories
Explore the different categories in this year’s YouTube Works Awards.
The 2025 Southeast Asia Winners
Meet the SEA winners for this year’s YouTube Works Awards, who took home the gold in representing the best YouTube campaigns across Southeast Asia. These outstanding campaigns set a new standard, impressing our grand jury with their groundbreaking creativity, transformative innovation, and resounding success. A huge round of applause to all the winners!
Fight For Thais’ Gut | Thailand
Brand: Dutchie
Agency: Prakit Holdings, Ogilvy Group Thailand, Suneta House, Positive4, Sound Space Studio
Winner of Category: SEA Grand Prix, Multiformat Storytelling
This Dutchie campaign brought “Fight For Thais’ Gut” to life with a seamless, multi-format story. It centered on a captivating, long-form soap opera for deep emotional connection, then extended into five targeted bumper ads, each debunking a gut health myth and highlighting a specific product e.g., Acne for teens, Bowel movement for kids etc.
YouTube’s execution involved launching with the 5-minute thematic video to maximize views and measure effectiveness via Brand Lift Studies. As the campaign progressed, cutdown versions and bumper ads were introduced, rotated across time slots to avoid fatigue and target specific audience segments.
Agency: Prakit Holdings, Ogilvy Group Thailand, Suneta House, Positive4, Sound Space Studio
Winner of Category: SEA Grand Prix, Multiformat Storytelling
This Dutchie campaign brought “Fight For Thais’ Gut” to life with a seamless, multi-format story. It centered on a captivating, long-form soap opera for deep emotional connection, then extended into five targeted bumper ads, each debunking a gut health myth and highlighting a specific product e.g., Acne for teens, Bowel movement for kids etc.
YouTube’s execution involved launching with the 5-minute thematic video to maximize views and measure effectiveness via Brand Lift Studies. As the campaign progressed, cutdown versions and bumper ads were introduced, rotated across time slots to avoid fatigue and target specific audience segments.
Lifebuoy: #KetempelanDingin | Indonesia
Brand: Lifebuoy
Agency: Mindshare (WPP Media), Mullenlowe Lintas Indonesia
Winner of Category: The Big Bang
The YouTube strategy tapped into the power of creator partnerships and diverse video formats to connect with Gen Z, modernize the brand, and spark engagement. For its “big bang” moment, it combined YouTube’s advanced tools with authentic influencer content, using a multi-format approach to maximize reach and views.
This fully integrated execution not only captured the attention of the target audience but also delivered a true cultural moment. By weaving in local folklore, ghost stories, and other culturally resonant elements, the campaign struck a chord that entertained, engaged, and left a lasting imprint.
Agency: Mindshare (WPP Media), Mullenlowe Lintas Indonesia
Winner of Category: The Big Bang
The YouTube strategy tapped into the power of creator partnerships and diverse video formats to connect with Gen Z, modernize the brand, and spark engagement. For its “big bang” moment, it combined YouTube’s advanced tools with authentic influencer content, using a multi-format approach to maximize reach and views.
This fully integrated execution not only captured the attention of the target audience but also delivered a true cultural moment. By weaving in local folklore, ghost stories, and other culturally resonant elements, the campaign struck a chord that entertained, engaged, and left a lasting imprint.
Beat The Streamers World | Indonesia
Brand: Honda BeAT
Agency: BigEvo, Dentsu Creative
Winner of Category: Brands & Creators
The Honda BeAT x Kobo Kanaeru campaign tapped deep into digital culture to spark a genuine connection with Gen Z. Launching on YouTube, it raced to 10 million views and ignited global buzz, drawing creators from across Asia and beyond. In a first for Indonesia, they introduced BeAT Aeru, a virtual motor club that seamlessly blended entertainment with the thrill of riding. The campaign’s boldest play came when they hijacked gamer livestreams with playful donation messages from Kobo, cleverly showcasing the bike’s anti-theft feature. These moments turned into viral, meme-worthy content that fueled organic traction and propelled their reach far beyond expectation
Agency: BigEvo, Dentsu Creative
Winner of Category: Brands & Creators
The Honda BeAT x Kobo Kanaeru campaign tapped deep into digital culture to spark a genuine connection with Gen Z. Launching on YouTube, it raced to 10 million views and ignited global buzz, drawing creators from across Asia and beyond. In a first for Indonesia, they introduced BeAT Aeru, a virtual motor club that seamlessly blended entertainment with the thrill of riding. The campaign’s boldest play came when they hijacked gamer livestreams with playful donation messages from Kobo, cleverly showcasing the bike’s anti-theft feature. These moments turned into viral, meme-worthy content that fueled organic traction and propelled their reach far beyond expectation
GSafeTayo: Entertainingly Serious | Philippines
Brand: GCash
Agency: Universal McCann, VML
Winner of Category: Masters of Media
GCash’s campaign used “Tita Marnie” to show how clicking fake links leads to real losses—each spoofed “pindot” stole something from her home. This powerful visual was backed by a three-part YouTube exposé explaining how scammers hijack telco signals and how users can protect themselves.
The campaign launched with a 40-sec hero video, followed by a three-part ad series, 6-sec bumpers, and 15-sec non-skippables. Using YouTube’s AI tools for smart sequencing, retargeting, and frontloaded delivery, GCash maximized reach, engagement, and message retention.
Agency: Universal McCann, VML
Winner of Category: Masters of Media
GCash’s campaign used “Tita Marnie” to show how clicking fake links leads to real losses—each spoofed “pindot” stole something from her home. This powerful visual was backed by a three-part YouTube exposé explaining how scammers hijack telco signals and how users can protect themselves.
The campaign launched with a 40-sec hero video, followed by a three-part ad series, 6-sec bumpers, and 15-sec non-skippables. Using YouTube’s AI tools for smart sequencing, retargeting, and frontloaded delivery, GCash maximized reach, engagement, and message retention.
Songkran Thai Splash | Thailand
Brand: Netflix
Agency: i-dac, VML GROUP THAILAND, GOODSTUPH Thailand
Winner of Category: Best of Festive
Netflix used a concept called “Netflix-Thai-Chum,” which is based on Thai guardian spirits. The long form video’s idea was to promise a fun Songkran with lots of great Thai movies and shows to watch at home. They used the word “Nam” (water) to promote local content and culture as water splashing at home, which made more people interested in Thai titles. They also added data of affordable price campaign to build awareness among new consumers.
For YouTube, Netflix leveraged Video Reach Campaigns (VRC) for sustaining awareness and utilizing a YouTube Masthead during peak Songkran days to ensure maximum visibility.
Agency: i-dac, VML GROUP THAILAND, GOODSTUPH Thailand
Winner of Category: Best of Festive
Netflix used a concept called “Netflix-Thai-Chum,” which is based on Thai guardian spirits. The long form video’s idea was to promise a fun Songkran with lots of great Thai movies and shows to watch at home. They used the word “Nam” (water) to promote local content and culture as water splashing at home, which made more people interested in Thai titles. They also added data of affordable price campaign to build awareness among new consumers.
For YouTube, Netflix leveraged Video Reach Campaigns (VRC) for sustaining awareness and utilizing a YouTube Masthead during peak Songkran days to ensure maximum visibility.
The 2025 Local Winners
Meet the local winners for this year’s YouTube Works Awards, who will be competing in the final Southeast Asia round.
These exceptional campaigns rose above the competition, captivating our local judges with their creativity, effectiveness and impact.
Congratulations to all local winners!
Explore the complete list of local winners below.
These exceptional campaigns rose above the competition, captivating our local judges with their creativity, effectiveness and impact.
Congratulations to all local winners!
Explore the complete list of local winners below.
The 2025 Agency of the Year Winners
SEA
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
Mindshare (WPP Media) Indonesia
Media Agency of the Year
Ogilvy Group Thailand
Creative Agency of the Year
Little Red Ants Vietnam
Specialty Agency of the year
Mindshare (WPP Media) Indonesia
Media Agency of the Year
Mullenlowe Lintas Indonesia
Creative Agency of the Year
Dentsu Indonesia
Specialty Agency of the year
PHD Media Malaysia
Media Agency of the Year
MBCS Malaysia
Creative Agency of the Year
Graph Studio Malaysia
Specialty Agency of the year
Openmind (WPP Media) Philippines
Media Agency of the Year
GIGIL Philippines
Creative Agency of the Year
Nerve Philippines
Specialty Agency of the year
M&C Saatchi Performance Singapore
Media Agency of the Year
i-dac Bangkok
Media Agency of the Year
Ogilvy Group Thailand
Creative Agency of the Year
PinPung Thailand
Specialty Agency of the year
Mindshare (WPP Media) Vietnam
Media Agency of the Year
Ogilvy Vietnam
Creative Agency of the Year
Little Red Ants Vietnam
Specialty Agency of the year
The 2025 Local Finalists
We’re thrilled to announce the local finalists for the YouTube Works Awards 2025 Southeast Asia!
These brilliant entries impressed our local panels with their innovative campaigns and outstanding results.
Good luck to all finalists! Winners will be announced in September and October.
Click below to preview the complete list of local finalists:
These brilliant entries impressed our local panels with their innovative campaigns and outstanding results.
Good luck to all finalists! Winners will be announced in September and October.
Click below to preview the complete list of local finalists:
How to enter
Identify your most effective YouTube campaigns from the eligibility period, review the Terms & Conditions (ID, TH, VN), learn more from the Submission Guide, and fill out the submission form below.
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Need more help?
To ensure a smooth journey, we’re happy to guide you through the process. Check out our FAQs or book a session at YouTube Works Awards SEA Office Hours with Deloitte. In the office hours, you can find further tips on how to craft a winning submission, learn more about the program, and get your questions answered. Book a session with Deloitte or reach us anytime at youtube-works-sea@google.com.
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Need more help?
To ensure a smooth journey, we’re happy to guide you through the process. Check out our FAQs or book a session at YouTube Works Awards SEA Office Hours with Deloitte. In the office hours, you can find further tips on how to craft a winning submission, learn more about the program, and get your questions answered. Book a session with Deloitte or reach us anytime at youtube-works-sea@google.com.
Best practices
Looking for inspiration? Here’s a line-by-line guide inspired by the submissions of previous winners on how to answer each entry form question meaningfully.
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
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