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Think with Google

The 2026 marketer’s guide: The rise of the super-empowered consumer

February 2026

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The cover of “The Rise of Super-Empowered Consumer” has Google and YouTube logos above the title, and is decorated with capsule shapes in primary colors.

Don’t just keep up. Get ahead. Master the new AI-accelerated consumer journey across Google and YouTube with our 2026 guide for marketers.

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