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Why YouTube stars are more influential than traditional celebrities

Celie O’Neil-Hart, Howard Blumenstein

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For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities. Here, we unpack how the influence of YouTube stars compares to the influence of stars of TV, film, sports, music, and more.

Youtube Stars Influence Desktop B

Celie Oneil Hart Headshot

Celie O’Neil-Hart

Contributor, Video Marketing at Google

Howard Blumenstein

Howard Blumenstein

Product Marketing Manager, Strategy and Insights at YouTube B2B

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