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Impact by the numbers
76%
Lift in approved credit card applications
341%
Scaled reach with coordinated, full-funnel campaign
80%
Increase in total search conversions with 45% conversion value growth
The winning formula
The challenge
Royal Bank of Canada faced a critical growth barrier in unbranded search.
It was missing high-intent moments and qualified prospects at the most valuable and competitive stage for acquiring new credit card customers.
The approach
To avoid lost applications and approvals, RBC used an orchestrated, multi-AI strategy to help discover, generate, and capture new demand.
The results
Linking AI Max for Search and Smart Bidding Exploration surfaced more high-intent queries, helping RBC achieve 145% conversion growth in generic search.
By repositioning Performance Max as a discovery engine across YouTube and Gmail, RBC reduced channel overlap to generate 625% new impressions and a 110% conversion lift.
Using Demand Gen to introduce its brand earlier in the research journey, RBC drove more than 42 million upper-funnel impressions that contributed to Search conversion rates.
This winning strategy delivered an overall 76% increase in approved credit card applications and scaled reach by 341%, a performance lift that manual optimization and single-channel approaches could not achieve.
