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An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features.
But there’s a lot marketers can do to ensure everyone can fully engage with their work. Dr Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked.
Get more expert insights for better marketing on the Think with Google YouTube channel.
