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There’s been a lot of buzz around human expertise, AI, and what it all means for marketers. So we asked five agency leaders to share their experiences of adopting AI in marketing, including how they manage clients’ expectations of AI and agency talent as their work evolves.
“Our people bring the ability of human creativity, ingenuity, and intuition,” says Deepika Nikhilender, APAC CEO at Xaxis (GroupM Nexus). “And when that gets overlaid on the power of AI, we can make magic happen.”
Don’t miss their tips on how they’re successfully navigating the evolving AI-powered marketing landscape, building dream teams, and nurturing innovation.
To learn more about how AI is transforming marketing, check out the first part of this two-part video series, and get more AI-powered marketing insights on the Think with Google YouTube channel.