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Our latest analytics property, Google Analytics, is designed to keep up with a changing digital ecosystem.
Google Analytics uses advanced machine learning models to surface customer insights from your first-party data – across both your app and website – to help you improve your marketing.
Use analytics to inform your marketing strategy
Benefits of using Google Analytics
Address measurement gaps
Conversion modeling fills in measurement gaps due to cookie loss.
View holistic customer journeys
You can get a complete view of the customer life cycle across platforms and devices.
Get richer insights
Advanced machine learning models provide insights and audience lists to improve campaign performance.
Maintain privacy controls
Granular country-level controls that are in keeping with the local laws of each country for data collection and usage meets evolving needs of advertisers.
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Zomato garners 10% higher order value and 30% lower acquisition cost
Zomato is an Indian restaurant aggregator and food delivery platform. Zomato was looking for a new solution to increase their premium user base and ensure their order frequency goals were met while achieving profitability. Zomato created a new event using Audience Triggers for creating audiences which are both of high value and yield a better ROI. After a few weeks, Zomato’s Google App campaigns saw a 10% higher average order value at a 30% lower cost per acquisition.
How Google Analytics works
Google Analytics uses advanced machine learning and conversion modeling to identify and report on customer insights from the first–party data collected on your website. These insights help inform optimisation decisions for your automated ad solutions, like Smart Bidding, as well as your overall marketing strategy.
Get started with Google Analytics and get results
Frequently asked questions
Google Analytics collects the following information through the default implementation:
Google Analytics also collects enhanced measurement events, when enabled, from web data streams and in-app purchases from app data streams.
- Number of users
- Session statistics
- Approximate geolocation
- Browser and device information
Google Analytics also collects enhanced measurement events, when enabled, from web data streams and in-app purchases from app data streams.
Yes, July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics going forward. Learn more about migration here.
You can see whether you are using Universal Analytics or Google Analytics two ways. Read about them here.
Our step by step guide helps you complete the entire setup of Google Analytics at your pace and customise it to your needs. Or, if you prefer a more automated experience, you can use the Setup Assistant in the admin section of your Universal Analytics property.
The migration process may vary as it depends on the complexity of the Universal Analytics setup and the features that need to be migrated. You can start your migration process using the setup assistant in Google Analytics to get familiar with all features.
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