Reach your goals with Google Ads privacy-preserving solutions

Together, sitewide tagging, enhanced conversions for web and Google Analytics allows you to make the most of your first-party data to more accurately measure campaign performance and drive results.
A curved line connects tagging, conversion, consent, and Google Analytics icons to the blue Google Safety Center shield.

How these solutions work together

These solutions work in sync to generate and use first-party data, helping you and your account’s automated solutions optimize ad performance.
Customer clicks ad
Sitewide tagging sets first-party cookies to measure website engagement and observable conversions, helping you understand which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.

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Benefits of Google Ads privacy-centric solutions

Measure performance
All four solutions work together to build and recover as much first-party data as possible, using machine learning to fill measurement gaps.
Reach your audience
First-party data can be used to build rich audience lists with Customer Match to deliver the most relevant experiences to your customers.
Optimise campaigns
Accurate first-party data measurement gives you richer insights and helps automated solutions like Smart Bidding optimise toward your goals.
Focus on trust
Google Ads aim to keep people safe with products that are secure by default, private by design, and put users in control.