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ON DEMAND

Youtube Foundation: Create and Convert Demand with Demand Gen

February 2026

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Learn about the latest features and best practices for Demand Gen to create and convert new demand when consumers aren’t searching, and ultimately drive more conversions at a ROI similar to social platforms.

We’ll cover new updates like partnership ads with creators, genAI creative tools, and channel controls – including the ability to run Shorts-only campaigns on YouTube!

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