Discover how setting up App Connect across your Google Ads campaigns drives incredible business results by seamlessly guiding customers to their most valuable in-app experiences, eliminating friction for profitable action.
We’ll unveil expert strategies to maximise conversions by optimizing for higher-value app users and equip you with a holistic view of your performance. To accelerate your success, we’ll share new agentic implementation workflows — to support and guide you through measurement, bidding, and deep linking implementation.
Unlock even greater ROI and empower smarter, AI-driven growth for your most valuable customers: your app users.
*Google Internal Data. April 2025.
Speakers
Nick Norton
Product Specialist, UKI, Google
Nils Grube
EMEA Product Lead, Google
Luna Yang
EMEA Measurement Lead, Google