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Accelerate with Google

Master the latest YouTube reach and frequency best practices

Driving measurable ROI on video requires precise, technical execution. This session provides an actionable roadmap to master advanced YouTube capabilities, leveraging AI-driven efficiency to lift business outcomes and optimize your campaign setup.

In this session, you’ll learn how to:

  • Maximize growth potential: Implement new reach and frequency guidance to scale your campaigns and sustain performance.
  • Boost media efficiency: Leverage the latest native AI-powered innovations inside Google Ads to elevate business outcomes.
  • Measure what matters: Track reach and frequency impact accurately using precise, granular measurement tools.

Plus, ask your burning questions and get live answers directly from our product experts.

Speakers

Alessandra Atzeni

Alessandra Atzeni,

EMEA Product Lead, Youtube

Carlota Baxeras

Carlota Baxeras,

EMEA Product Lead, YouTube

Michelle D'Mello

Michelle D’Mello,

EMEA Product Lead, YouTube

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