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Swiss sportswear brand On successfully broke into the competitive US market by combining a targeted retail strategy with a data-driven digital approach powered by Google. They used Google’s city-level insights to guide investment and deployed a full-funnel marketing plan, using Search to capture existing demand and YouTube to build brand awareness with key audiences like Gen Z. This holistic strategy connected brand-building directly to commercial execution, resulting in massive growth and establishing On as a major player in the US.
