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Accelerate with Google
ON DEMAND

Measurement Foundation: Drive Better Results through Accurate Data

February 2026

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About

In this session, you’ll discover the key pillars of a modern measurement strategy that is essential for your business’s success:

  • Google Tag Gateway (GTG): Learn how this server-side solution helps you centralise tag management, improve site performance, and ensure high-quality, reliable data collection from a secure, Google-hosted environment.
  • Enhanced Conversions (EC4W & EC4L): We’ll cover how setting up Enhanced Conversions for web and for leads can improve the accuracy of your conversion measurement, helping you to capture a more complete picture of your campaign performance.
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