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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Accelerate with Google

Maximise your ROI with the Google Ads Budget Blueprint

Join us to learn more about what it means to run a “demand-led” Search programme powered by performance budgets.

Master demand-led Search budgeting.

A demand-led budgeting approach is a core component of a high-performing AI-driven Search programme. This session provides a practical blueprint for aligning investment with business goals using the latest measurement and automation tools.

We will cover:

  • The “Demand-Led” Pivot: Why performance-based budgets are essential in an AI-first landscape.
  • Investment planning using: Recommendations, Performance Planner and a new holistic tool (Recommended Investment Strategy)
  • Advanced Control: A look at brand-new features that allow you to customise budget delivery with unprecedented flexibility.

Our experts will also address your burning questions in a Live Q&A!

Speakers

Conner Meek

Conner Meek,

Global Product Solutions Lead, Google

Tara Jensen

Tara Jensen,

Global Product Lead, Google

Safiya Shariff

Safiya Shariff,

Global Product Lead, Ads AI Tools, Google

Jessica Cesarz

Jessica Cesarz,

EMEA Product Lead, Search, Google

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