About
Belgian earplug brand Loop needed to scale globally and create a new market for its stylish hearing protection. By partnering with Google, they utilized a full-funnel marketing strategy, combining AI-powered ad products like Performance Max, Demand Gen & AI Max to both build brand awareness and capture existing demand. This approach, enhanced by using Google’s AI tools for rapid creative production and localization, enabled Loop to acquire over 600,000 new customers in one year and significantly accelerate their international growth. Take a look how.