Leaders’ Brief: How to Win 2027 in the AI Era

Aligning CMOs and CFOs to turn marketing into a compounding growth engine in the AI era.

As business leaders prepare 2027 budgets, treating marketing as a discretionary operating cost is the single greatest constraint on business growth. When campaigns are artificially capped to chase short-term efficiency, brands leave millions in profitable revenue on the table.

Join us for a 45-minute digital broadcast live from Dublin on Accelerate with Google. Hosted by Sarah Byrne, Executive Director of Agencies at Google, this session provides senior decision-makers with the financial translation tools to bridge the boardroom divide.

Submit your questions directly to Google leaders and industry experts and interact in our live chat and polls.