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In Conversation: How Data Strength Fuels your AI Engine

Join us for an exclusive conversation with L’Oréal and TRKKN as they reveal how Data Strength acts as the primary AI enabler for maximizing ROI and performance.

Data Strength is the AI enabler that drives best performance and ROI.

This exclusive vodcast brings together L’Oréal, TRKKN, and a Google Director to share real-world success stories. Explore how prioritizing first-party data can reduce costs and provide a competitive advantage in the age of AI.

This conversation will cover how to navigate data fragmentation and achieve measurable results using tools like Google Tag Gateway, Data Manager, and Enhanced Conversions.

Speakers

Sarah Byrne

Sarah Byrne

Director of Agencies
Southern Europe,
UK & Ireland, Google

Franziska Eickhoff

Franziska Eickhoff

Chief Data & Analytics Officer L’Oréal DACH

Max-Philipp Deitmer

Max-Philipp Deitmer

CEO EMEA, TRKKN

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