Drive offline sales with online ads

Best practises for local marketing with Google Ads.

A customer’s interaction with your business can start online and then finish in your local store. Here are some tips to help you enhance your online ads and optimise them to drive more store visits and sales.

Build your digital storefront

Set up a Business Profile to manage the online presence of your physical locations across Google Search and Maps.

Deliver compelling ad creative

Use location-based messageing, quantified promotions, short videos, and clear images.

Specific offers like “15% off” or “Buy one get one free” could help entice users to visit your stores.

Learn more about how to deliver compelling ad creative

Use the right tools

Smart Bidding, Performance Max, and Local inventory ads can all help you reach your goals.

Learn more about available tools for driving store sales

Measure the offline value of your online ads

Tools including store visits conversions, local actions, and store sales measurement can help you understand the impact of your ads.

Google offers a variety of ways to measure the impact that your online ads have on your physical store.