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Stand out at the Google Ads Impact Awards
The Google Ads Impact Awards recognise agencies and in-house marketers behind the advertisers that are setting new benchmarks for excellence with Google Ads. Earn distinction as an innovator and an expert for harnessing AI to drive meaningful results and shape the future of marketing.
Get rewarded for your expertise and innovation
Are you driving extraordinary impact with AI-powered solutions in Google Ads? Earn the recognition that you deserve. Apply to the Google Ads Impact Awards for the chance to take your place among the best of the best.
Join us live to be the first to see the winners!
Advertisers will be announced during Leaders Brief, and Agencies during the Changemakers event.
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Register nowLeaders’ Brief: How to Win in 2027
Join us on November 3rd during Leaders’ Brief, where we’ll unveil the winners of this year’s Google Ads Impact Awards for Advertisers.
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Coming soonAgency Changemakers: Backstage Pass
Join us on November 19th during the Agency Changemakers Backstage Pass, where we’ll unveil the winners of this year’s Google Ads Impact Awards for Agencies.
Explore the award categories
Discover the six award categories that demonstrate how you’re using the transformational power of AI to level up your marketing.
Show us the most innovative ways in which you’ve used AI-powered solutions in Google Ads to drive success – for your business or your clients.
Show us the most innovative ways in which you’ve used AI-powered solutions in Google Ads to drive success – for your business or your clients.
Meet the 2026 judges
Our judging panels for agency and advertiser submissions are industry-leading experts who will select the winners based on a combination of performance metrics and qualitative components demonstrating innovation, creativity and thought leadership.
All agency and advertiser submissions will be reviewed in partnership with Accenture, an independent third party.
All agency and advertiser submissions will be reviewed in partnership with Accenture, an independent third party.
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Phil Wilson
Vice President, EMEA Ads Marketing and Marketing Insights
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Stephanie Davis
Vice President, GCS EMEA
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Vanessa Hartley
Vice President, LCS EMEA and Head of Google Ireland
Get inspired by the 2025 Google Ads Impact Award winners
AI Excellence – Individual
3X niche market revenue using PMax and AI to match ads with educational content
Matas Baltrėnas
AI Excellence – Agency
Boosted seller ROAS by 44% of Turkish largest price comparison platform with AI tools
Growthpack
International Growth – Agency
Created luxury brand global blueprint: +145% revenue YoY via localized content & local insights
Labelium
International Growth – Individual
AI-led automation dynamically managed campaigns, driving 60% lead growth in Peru
Gonzalo Lahera
Creative Impact – Individual
Creative layering and PMax scaled food supplement conversions by 312%
Victor Riviere
Creative Impact – Agency
Created and selected top creatives with AI help to grow new customer acquisition by 50%
CrackPPC
Data Innovation – Individual
Scaled revenue with a custom AI model to bid on predicted Customer Lifetime Value
Karen Clemens Sørensen
Data Innovation – Agency
Used AI & value-based bidding to boost ROAS by 120% for the hotel software provider
Relevance Digital Agency
Media Achievement – Individual
Drove 50% revenue growth via a full-funnel AI strategy and Demand Gen scaling
Kseniia Doroshyk
Media Achievement – Agency
Simplified retail electronics journeys via AI, reducing cost-per-acquisition by 45%
Harbingers Group
