Resonate with the YouTube audiences that matter most to you, with Veo in Google Ads

Audiences are making YouTube their go-to for big moments in culture and the conversations that happen everyday, across every screen and format. However, we understand building for these formats could be a heavy lift—until now. Veo, Google’s most capable generative video model, is now available in Asset Studio within Google Ads.

This means you can turn images into high-quality videos. By pairing Veo with Nano Banana, you can reimagine your assets to match what your audience cares about most, ensuring your brand doesn’t just reach an audience—it resonates.

Here’s why Veo changes the game:

Lean into the subcultures that define your audience: Audiences come to YouTube to lean into their passions like NFL, music, deep-dive podcasts or episodic shows featuring their favourite creator. With 71% of consumers expecting personalised interactions¹, you can create tailored ads around what matters most to your audience. With Nano Banana and Veo combined, you can instantly generate new images or swap backgrounds to speak to your priority personas.

Speed-of-Culture: Culture moves fast. The combination of Nano Banana and Veo gives you the power to build and scale creative output without a production crew, allowing you to refresh your message as new audiences, content and moments emerge.

Variety as Resonance: On YouTube, variety isn’t just about volume. Our data shows that Demand Gen campaigns including at least 3 unique videos are significantly more effective at lifting brand consideration and purchase intent².

Performance apparel brand, Rhone, maximizes existing assets by using Nano Banana and Veo for powerful image-to-video generation in Google Ads.

How Veo Works:

Simply upload up to three static images as source material. Veo intuitively understands the scene and content within each image.

• From each uploaded image, Veo will generate a unique, high-quality video up to 10 seconds long, featuring fluid, natural motion.
• Once your videos are generated, you can easily package them into ready-to-serve ads using a variety of customisable templates.

This is just the beginning of how Google AI will help you create more effective campaigns. Ready to see Veo in action? Now available for all campaigns and for auto-generated Demand Gen campaigns.

Explore Veo in Google Ads Asset Studio today.